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How to Franchise: Jollibee in the Philippines and Abroad


Looking to franchise Jollibee?

Here are relevant information that can help you understand how to franchise, how much you need, and who to contact to start your own Jollibee franchise.

INFORMATION UPDATED IN 2017!

About Jollibee

franchise-logo-jollibeeThe Jollibee Foods Corp. (JFC) is a Philippine multinational chain of fast food restaurants headquartered in Pasig City. The owner Tony Tan Caktiong initially opened a Magnolia Ice Cream parlor in Cubao, Quezon city in 1975. Soon the company shifted focus from ice cream to hotdogs and hamburgers due to growing demand for those products.

JFC operates a total of 2,244 restaurant outlets in the Philippines under different brands:

  • Jollibee with 839 stores;
  • Chowking with 406;
  • Greenwich with 207;
  • Red Ribbon with 298;
  • Mang Inasal with 456; and
  • Burger King with 38.

More than half of the Jollibee stores are operated by franchisees.

As for international presence, Jollibee operates more than 100 stores outside the Philippines. It is present in 8 countries: USA, Hong Kong, Brunei, Vietnam, Saudi Arabia, Qatar, Kuwait and Singapore.

Requirements to Franchise Jollibee in the Philippines

Characteristics of a good Jollibee franchisor:

  • With good community standing
  • Strong leadership and people-handling skills
  • Willingness to devote time in managing the restaurant
  • Can successfully complete the required training program

Jollibee awards franchises only to individuals. Upon approval of the franchise, the individual can organize a corporation but he or she must have clear majority ownership in said corporation.

The franchisee is also required to successfully complete a 3-month full time Basic Operations Training Program (BOTP) at a designated Jollibee training store.

Franchise Cost (Philippines)

In 2017, the cost to acquire a Jollibee franchise in the Philippines ranges between P30 million and P40 million. This was already an increase from the P25-P35 million franchising fee when PinoyMoneyTalk wrote this article in 2014.

The investment amount includes the construction of the store, kitchen equipment and facilities, furniture and fixtures, aircon system, signage, and pre-operating expenses.

It does not include the cost of food ingredients, employee salary and wages, venue lease or rental fee, and other related expenses, all of which are to be shouldered by the potential franchise owner.

Jollibee will assist the franchisee in the recruitment and training of its management team. However, this team will be employees of the franchisee and the franchise owner will be responsible for their salaries and benefits even while on training.

Return on Investment and Payback Period

According to Jollibee, the restaurant profitability is dependent on several factors such as sales, market potential, investment and the ability of the franchisee to control his operating expenses. Details of investment cost, return of investments and other franchising details will be discussed with the applicant once Jollibee has approved the application.

Franchising Steps

1. Fill out the Jollibee Franchise application form online or submit the documents to the address below. For Philippine franchise applications, the application form link is here.

2. Prepare a proposal containing the following documents:

  • Letter of Intent – containing the exact address of your proposed site, your exact mailing address, contact numbers, etc.
  • Vicinity Map of Proposed Site – that will more or less guide our field personnel who will go there and conduct an on-site evaluation.
  • Legal document certifying applicant’s ownership of the site (optional).
  • Detailed resume or bio-data.

3. Mail the documents to:

JOLLIBEE FOODS CORPORATION

Franchising Services Department
9th Floor Jollibee Plaza
#10 F. Ortigas Jr. Road
Ortigas Center, Pasig City 1605

Application processing is done within 1 month from application. Jollibee emphasizes, though, that mere submission of the application form does not obligate the applicant or Jollibee in any way. Jollibee says the processing is just the first step (evaluation of proposed location) in the entire application process.

Requirements to Franchise Jollibee Abroad (Outside the Philippines)

Eligibility Requirements:

  • An entrepreneur who is self-driven
  • Willing to devote time to oversee the day-to-day operation of his restaurant
  • Willing to undergo full-time training on restaurant operations
  • Ability to fund the investment requirement
  • Minimum net worth of US$5 million

Jollibee awards franchises only to individuals. Upon approval of the franchise, the individual can organize a corporation but he or she must have clear majority ownership in said corporation.

The franchisee is also required to successfully complete a 3-month full time Basic Operations Training Program (BOTP) at a designated Jollibee training store.

Franchise Cost (International)

In 2017, investment cost ranges between US$ 450,000 and US$ 800,000 (around P20 million to P40 million) for Jollibee franchises outside the Philippines. No change in the franchise fee since this article was posted in 2014.

The investment amount includes the franchise fee, construction of the store, kitchen equipment and facilities, furniture and fixtures, aircon system, signage, and pre-operating expenses.

It does not include the cost of food ingredients, employee salary and wages, venue lease or rental fee, and other related expenses, all of which are to be shouldered by the potential franchise owner.

Return on Investment and Payback Period

Details of investment cost, return of investments and other franchising details will be discussed with the applicant once the application has been approved.

Franchising Steps

1. Fill out the Jollibee Franchise application form online or submit the documents to the address below. For International franchise applications, click here for the application form.

2. Prepare a proposal containing the following documents:

  • Letter of Intent – containing the exact address of your proposed site, your exact mailing address, contact numbers, etc.
  • Detailed resume or bio-data of the applicant
  • Profile of the company interested to franchise
  • Demographic and economic information of the market you are interested to franchise in. Potential customers, including estimated number of Filipinos, and other nationalities.
  • List of possible sites that the applicant or the company can acquire
  • Financial records showing financial liquidity, total assets, capability of the applicant or the company to fund the Jollibee stores planning to be put up.

3. Mail the documents to:

JOLLIBEE FOODS CORPORATION

c/o Ditas Comoda
International Operations
10th Floor Jollibee Plaza
#10 F. Ortigas Jr. Road
Ortigas Center, Pasig City 1605

4. Submission of an application form does not obligate you or Jollibee in any way. It is just the first step in the application process, which is an evaluation of your proposed location. Actual selection of a franchisee is always in Jollibee’s sole discretion.

See also: Complete list of Philippine companies available for Franchising

Source: Official Company Website


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About this post: jollibee franchise, jollibee franchise fee, how to franchise jollibee, jollibee franchise cost, how much is the franchise of jollibee

One thought on “How to Franchise: Jollibee in the Philippines and Abroad”

  1. Daniel Koepf says:

    Hehe, Jollibee, the fastfood restaurant in the Philippines where Filipinos can not get enough of it but at the same time, Jollibee does not have much success in any other country.

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