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How to Franchise: JOLLIBEE (Franchise Fee in the Philippines, US, HK, Middle East)




Jollibee is the largest fastfood and quick service restaurant company in the Philippines. Interested to operate your own Jollibee franchise? If you’re able to shell out millions of pesos, then you might have what it takes to be a Jollibee store franchise owner!

How much is Jollibee’s franchise fee in the Philippines and in other countries? Continue reading to find out below.

About Jollibee

Jollibee is the flagship restaurant of food giant Jollibee Foods Corp. (JFC), a multinational chain of fast food restaurants headquartered in Pasig City, Philippines.

Its owner Tony Tan Caktiong initially opened a Magnolia Ice Cream parlor in Cubao, Quezon City in 1975 but his customers soon clamored for hot meals and other food items, which is why he decided to shift focus from ice cream to hotdogs, hamburgers, and rice meals. Years later, customers now easily recognize Jollibee’s trademark langhap-sarap items such as Chickenjoy, Yumburger, Amazing Aloha Burger, Jollibee Spaghetti, and Peach Mango Pie, among others.

JFC currently operates more than 3,000 outlets of the following restaurant brands globally, with the flagship Jollibee brand accounting for at least 1,000 of these stores worldwide:

  • Jollibee
  • Chowking
  • Greenwich
  • Red Ribbon
  • Mang Inasal

Jollibee’s International Locations

Jollibee operates more than 100 international stores around the world. It is currently present in ten (10) countries including:

  • USA (California, Hawaii, New York, Texas, Washington, Illinois, Nevada, New Jersey, Virginia, Florida)
  • Saudi Arabia (Riyadh, Al-Khobar, Jeddah, Jubail, Taif, Yanbu)
  • Kuwait (Kuwait City, Al-Ahmadi)
  • United Arab Emirates (Dubai, UAE)
  • Qatar (Doha, Al Khor, Al Rayyan)
  • Bahrain
  • Hong Kong
  • Brunei
  • Vietnam
  • Singapore

Jollibee’s Acquisitions and Joint Ventures

In recent years, parent company JFC embarked on a global expansion plan that saw it acquire or partner with other food companies. Since 2011, Jollibee has been the master franchisor and operator of Burger King in the Philippines. It also recently completed the full acquisition of US burger chain Smashburger.

In 2018, Jollibee acquired a significant 45% stake in Singapore’s Titan Dining LP, the master franchise owner of Tim Ho Wan in Asia Pacific. Jollibee will operate a Tim Ho Wan restaurant in Shanghai, in preparation for a possible “100% ownership” of the entire Tim Ho Wan master franchise in Asia Pacific by 2025.

In addition, Jollibee owns Yonghe King, a Taiwanese restaurant chain in China, and Hong Zhuang Yuan, a full-service restaurant chain in Beijing.

It was announced in 2018 that Jollibee will also bring to the Philippines the American Chinese restaurant Panda Express. Bloomberg News also reported that Jollibee is planning to acquire the UK sandwich restaurant Pret-A-Manger (Pret) but there has been no updates about the acquisition at present.

Requirements to Franchise Jollibee in the Philippines

More than half of the Jollibee stores are operated by franchisees. To be eligible as a franchise owner, Jollibee requires franchisees to have the following characteristics:

  • With good community standing
  • Strong leadership and people-handling skills
  • Willingness to devote time in managing the restaurant
  • Can successfully complete the required training program

Jollibee awards franchises only to individuals. Upon approval of the franchise, the individual can organize a corporation, but he or she must have clear majority ownership in said corporation, according to JFC.

The franchisee is also required to successfully complete a 3-month full time Basic Operations Training Program (BOTP) at a designated Jollibee training store.

Jollibee Franchise Fee in the Philippines

How much is the Jollibee franchise fee and required investment in the Philippines? We have been monitoring its franchise cost and we noticed that it has constantly risen as follows:

  • In 2014 – Jollibee’s total franchise fee and investment cost was P25 Million to P35 Million
  • In 2017 – required franchise investment to operate one store increased to P30 Million to P40 Million

As of 2019, the franchise fee of Jollibee is now P35 Million to P55 Million per store.

Franchise Investment and Inclusions

This total investment amount includes the construction of the store, kitchen equipment and facilities, furniture and fixtures, aircon system, signage, and pre-operating expenses.

However, it does not include yet the cost of food ingredients, employee salary and wages, venue lease or rental fee, and other related expenses, all of which are to be shouldered by the franchise owner.

According to Jollibee, they will assist in the recruitment and training of the franchisee’s management team. However, this team will be employees of the franchisee and, as such, their salaries and benefits will be paid by the franchisee even while on training.

Return on Investment and Payback Period

According to Jollibee, restaurant profitability is dependent on several factors such as sales, market potential, investment and the ability of the franchisee to control his operating expenses. Details of investment cost, return of investments and other franchising details will be discussed with the prospective franchisee once Jollibee has approved the application.

Franchising Application Steps

1. Fill out the Jollibee Franchise application form online available at www.jollibee.com.ph or submit the documents to the contact address below.

2. Prepare a proposal containing the following documents:

  • Letter of Intent – containing the exact address of the proposed site, franchise applicant’s mailing address, contact numbers, etc.
  • Vicinity Map of Proposed Site – to guide Jollibee’s field personnel who will visit the location and conduct on-site evaluation
  • Legal document certifying applicant’s ownership of the site (optional)
  • Detailed resume or bio-data of franchise applicant

3. Mail the documents to:

JOLLIBEE FOODS CORPORATION

Franchising Services Department
5th Floor Jollibee Plaza
#10 F. Ortigas Jr. Road
Ortigas Center, Pasig City 1605

Application processing is done within one month from application. Jollibee emphasizes, though, that mere submission of the application form does not obligate the applicant or Jollibee in any way. Jollibee says the processing is just the first step (evaluation of proposed location) in the entire application process.

Requirements to Franchise Jollibee outside the Philippines

Individuals interested to franchise Jollibee in locations abroad must be:

  • An entrepreneur who is self-driven
  • Willing to devote time to oversee the day-to-day operation of his restaurant
  • Willing to undergo full-time training on restaurant operations
  • Able to fund the investment requirement
  • With minimum Net Worth of $5 Million (equivalent to around P255 Million)

Same with the requirement for franchises in the Philippines, international franchisees can only be individuals. The individual can then organize a corporation (but he or she must show clear majority ownership) once the franchise is awarded. The franchisee is also required to undergo a 3-month full time Basic Operations Training Program at a designated Jollibee training store.

Jollibee Franchise Fee in Other Countries

How much is the franchise fee for Jollibee locations abroad? As of 2019, the cost to franchise Jollibee in other countries ranges from $450,000 to US$800,000 (around P23 million to P42 million).

Interestingly, there has been no change in this franchise cost from the time this article was initially posted in PinoyMoneyTalk.com back in 2014.

This investment amount already includes the franchise fee, construction of the store, kitchen equipment and facilities, furniture and fixtures, aircon system, signage, and pre-operating expenses. It does not include the cost of food ingredients, employee salary and wages, venue lease or rental fee, and other related expenses, all of which are to be shouldered by the potential franchise owner.

Details of investment cost, return of investments and other franchising details will be discussed with the applicant once the application has been approved.

Franchising Application Steps

1. Fill out the Jollibee franchise application form online which can be found at www.jollibee.com.ph. The documents may also be physically submitted at the Jollibee Philippines head office below.

2. Prepare a proposal containing the following documents:

  • Letter of Intent – containing the exact address of your proposed site, your exact mailing address, contact numbers, etc.
  • Detailed resume or bio-data of the applicant
  • Profile of the company interested to franchise
  • Demographic and economic information of the market you are interested to franchise in. Potential customers, including estimated number of Filipinos, and other nationalities.
  • List of possible sites that the applicant or the company can acquire
  • Financial records showing financial liquidity, total assets, capability of the applicant or the company to fund the Jollibee stores planning to be put up.

3. Mail the documents to:

JOLLIBEE FOODS CORPORATION

c/o Ditas Comoda
International Operations
10th Floor Jollibee Plaza
#10 F. Ortigas Jr. Road
Ortigas Center, Pasig City 1605

4. Submission of an application form does not obligate you or Jollibee in any way. It is just the first step in the application process, which is an evaluation of your proposed location. Actual selection of a franchisee is always in Jollibee’s sole discretion.

View other franchising opportunities in the Philippines! Here’s a Complete list of Philippine companies available for Franchising

Information and Image sources: Jollibee’s Official Company Website and Facebook page







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Ask a question or post a comment

4 thoughts on “How to Franchise: JOLLIBEE (Franchise Fee in the Philippines, US, HK, Middle East)”

  1. Daniel Koepf says:

    Hehe, Jollibee, the fastfood restaurant in the Philippines where Filipinos can not get enough of it but at the same time, Jollibee does not have much success in any other country.

  2. AJ Orpiano says:

    Will you discuss how much is the investment cost, the return of investment, and the other franchising details? We need it for our business proposal in our subject. I’m a high school student.

  3. Francis Sylva says:

    Too bad I don’t have 5 million dollars to own a franchise no one knows about.

    1. Pablo B. Rosario says:

      Yet you somehow found your snide ass to their website to post a useless comment. I know, you need “something” in your life to make you feel good, and you thought your comment would do it for you. Child!

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