Google Adsense

Adsense stats different from Google Analytics?

If you were able to successfully link your Adsense and Analytics accounts, you would see by now relevant stats about Adsense on your Analytics account.

Among others, you will see:

  • which blog post brought the most ad clicks;
  • which site delivered the most referred users who clicked on the ads;
  • a comparison of your click-through rates (CTR), cost per impression (eCPM), and Adsense income

But one thing you will find weird sometimes is the difference of statistics on your Adsense account and on Analytics. For instance, Analytics may show a different number of ad clicks from that recorded on your Adsense account. Worse, your earnings on Adsense may be different from what is shown on Analytics.

Is this normal?

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What is Google Adsense’s “interest-based advertising”?

A week ago, Google Adsense sent publishers an email informing them of the upcoming launch of interest-based advertising and what changes must be implemented in the site’s Privacy Policy.

What is “interest-based advertising”?

It is basically a way for Google advertisers to reach more targeted users by showing ads based on the interests of a site visitor. If a user, for example, watches a lot of music videos on YouTube and visits primarily entertainment sites, Adsense will show more entertainment-related ads to that user, regardless of the site that user is in.

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The beginning of the end of Adsense?

I wanted to call this article “The Death of Adsense” but some guy back in 2006 wisely used that title already for an ebook.

In any case, I think we’re just talking about the same thing: that right now, it is very tough to earn decently from Google Adsense to the point that some webmasters will soon see the end of their relationship with this online money-making program.

Why is this so?

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Problem with Google Adsense

What’s wrong with Google Adsense recently?

That’s the question my friend who runs an entertainment portal emailed me to ask. He is wondering why the performance of his Adsense income has been “weird and erratic” during the first three days of March.

For instance, his double-digit daily earnings dropped considerably to just one digit during March 2 and 3. And yet, the number of ad clicks “strangely increased” with no corresponding increase in ad income.

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How to deal with plagiarists and content scrapers?

Plagiarism and content scraping have been a perennial problem for most bloggers.

Plagiarists are the “copy-and-paste” people who directly lift someone else’s content and who republish it as their own.

Actually, copying an entire article is not really wrong as long as the source is properly credited. But if a blog is a mere mashup or collection of someone else’s content — even if the source is credited — then that is already “scraping.”

In most cases, these scrapers use robots or automated systems that browse the RSS feed of one blog then repost the content on the scraper’s blog. Worse, these scrapers plaster the blog with Google Adsense ads which means they earn by stealing the content of other bloggers.

In their Inside Adsense blog, Google posted solutions to help address these issues.

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How to link Google Adsense and Analytics

Last year, we announced the launch of the integration between Google Adsense and Analytics. We identified five things how this integration can help site publishers earn more from Adsense.

These are the ability to know the:

  1. Specific content on one’s blog or site that delivers income;
  2. Geographic location of ad clicks;
  3. Referring source;
  4. Time the ad clicks were made; and
  5. Browser and technologies used by the visitors who click on ads

So how can you link your Google Adsense account with Google Analytics? Here are the steps.

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