Benefits of integrating Google Adsense and Analytics

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Heads up to those who still have not linked their Google Adsense account with Google Analytics. It’s now possible to integrate the two, as per this announcement from the Adsense blog.

If you need help integrating your Adsense and Analytics account, click here to read our tutorial on how to link Adsense and Analytics.

Our Adsense and Analytics account have been integrated since last year. Because of this integration, we have access to detailed information that help improve the performance of our Adsense ads.

For instance, we can:

  • view a listing of referring sources that sent visitors who clicked on the ads;
  • identify which actual page or blog post on your site had the most ad clicks;
  • see a daily report of the click-through-rate (CTR) of your ads so you’ll know what day of the week you experience a high CTR and high ad income

Integrate your Adsense and Analytics account now and be amazed at the amount of useful data you can see from your Analytics account.

Learn more about the Adsense – Analytics integration:

About the Author

James Ryan Jonas teaches business strategy, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.1 Billion ($56 Million) worth of retirement funds on behalf of thousands of UP employees.

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4 thoughts on “Benefits of integrating Google Adsense and Analytics”

  1. This really helps as you will have an idea which posts are getting the most clicks along with earnings, no more guesswork. You can then apply what you did for that post to other posts. However, I noticed that earnings are understated as compared to the figures from adsense reports.

    Reply

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