How to link Google Adsense and Analytics

James Ryan Jonas

Last year, we announced the launch of the integration between Google Adsense and Analytics. We identified five things how this integration can help site publishers earn more from Adsense.

These are the ability to know the:

  1. Specific content on one’s blog or site that delivers income;
  2. Geographic location of ad clicks;
  3. Referring source;
  4. Time the ad clicks were made; and
  5. Browser and technologies used by the visitors who click on ads

So how can you link your Google Adsense account with Google Analytics? Here are the steps.

In your Adsense account, go to Reports > Overview and beside the “View” drop-down field, click on the link Integrate your Adsense account with Google Analytics.

If you are not seeing this link, Google has not activated it on your account yet so wait until this link appears.

Upon clicking it, you will be redirected to the Google Analytics site and it will ask you if you want to link it to an existing Analytics account or to a new account. Follow the set-up wizard to complete the process.

Analytics will then start tracking the performance of Adsense on your site. Initial results can be accessible one day after you successfully set up the integration.

To access the Adsense-Analytics report, log in to your Analytics account and go to Content > Adsense.

Now you have access to detailed information that can help improve the performance of Adsense on your site. For instance, you can view a listing of referring sources that sent visitors who clicked on the ads.

You can also identify which actual page or blog post on your site had the most ad clicks.

You can even see a daily report of the click-through-rate (CTR) of ads so you’ll know what day of the week you experience a high CTR and high ad income.

These, among other things, are useful info that can help optimize Google Adsense ads on your site. Hopefully you’ll get to make more money online because of this. When that happens, don’t forget: pa-burger ka naman!

James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.