Who made money from the Pacquiao-Marquez fight?
Now that the “Pacquiao vs. Marquez: Unfinished Business” match is over, a lot of Filipinos are rejoicing not just because Manny Pacquiao defeated Mexican Juan Manuel Marquez but also because some of them profited from the fight in one way or another.
Who made money from the fight? Here are some of them.
1. Cable operators. According to the president of the Philippine Cable TV Association (PCTA), cable firms enjoyed a 25% increase in pay-per-view clients because of the Pacquiao-Marquez bout. Despite high pay-per-view fees — Global Destiny, for instance, charged P800 while Skycable charged P1,500 — thousands of Filipinos still bought it.
2. Cinemas and theaters that showed the fight. SM Cinemas sold tickets priced at P450-P550 in exchange for a Dolby-surround, big-screen presentation of the fight. The fee to watch it at UP Diliman’s Film Center was P300, while Shangri-La Mall in EDSA charged a pricey P700 to those who wanted to watch the fight. Saucy!
3. Restaurants and shops. Sales of restaurants and stores that offered free public viewing of the fight supposedly increased as Filipinos who couldn’t afford pay-per-view flocked to those places. (O baka naman tumambay lang sila dun at hindi bumili?)
4. Small-time entrepreneurs. I know some families with pay-per-view subscription who charged their neighbors P10-20 per person to let them watch the fight in their homes. Entrepreneurship at its best indeed!
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5. SEO bloggers. Bloggers such as Dexter, Marghil, Karlo, Dark Knight, and Team Pilipinas have been optimizing their blogs for the “Pacquiao-Marquez” keywords for some time now, and surely the efforts have paid off. Several people searching for the results of the rematch or ways to watch the fight for free dropped by their keyword-optimized blogs, increasing traffic — and income. (Balato naman sa increased earnings, mga prends!)
But do you know who actually earned the most from this fight? Of course, none other than the new World Boxing Council super featherweight champion himself, Pac-Man, ang Pambansang Kamao ng Pilipinas — Manny Pacquiao!
The Inquirer reported that Pacquiao is set to receive nearly $5 million from the televised fight. Yup, $5 million as in just a little over P200 million. Ka-ching!
Talk about the fight in our Pacquiao vs. Marquez II discussion thread in the PMT Forum.
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March 18th, 2008 at 11:02 pm
Hahaha. Thanks for the mention. The pacquiao traffic was really a good one for me. Congrats to the beneficiaries of the pacquiao fight. Oh and congrats to Pacquiao too!
I’m going to make a post about my experience tomorrow! Happy blogging!
March 18th, 2008 at 5:38 pm
I earned nothing since i didn’t give effort to it.. :)
galing nyo.. ano naman kaya ang susunod na mapagkakakitaan sa blogging? hehehe..
March 18th, 2008 at 11:50 am
blogger saved my day and I earned my highest one day adsense earning so far.
March 18th, 2008 at 11:02 am
Just a suggestion to those who are optimizing still for pacquiao.. many are looking for the videos. :)
March 18th, 2008 at 8:13 am
I agree!
March 18th, 2008 at 8:09 am
Wow, 1,000 users simultaneously online? Galing. Basta mag-offer ka ng libre, tulad ng live streaming nung fight, maraming pupunta sa site hehe…
March 18th, 2008 at 8:01 am
Mukhang maraming nag-attempt pumunta sa site mo during the fight kaya siguro nag-down yung blog. Buti na lang nabalik din agad.
March 18th, 2008 at 7:58 am
Tried it before pero nde ko maayos-ayos kasi may sariling plugin itong comments section (Threaded Comments plugin) at nde ko ma-swak na mailagay yung Captcha before the Add Comment button. Kaya ganyan yan, nilagyan ko na lang yung “Wait!” note para makita ng iba yung Captcha.
March 18th, 2008 at 7:31 am
Wow, galing a! Sige dagdag ko blog mo sa list ng mga kumita pero balato muna.. hehehe…
March 18th, 2008 at 5:26 am
Not the Cable operator or the media that brought the fight to the public who was earning but also the blogger like darknight…
SEO really help in boosting adsense revenue…
March 18th, 2008 at 2:02 am
my blog received lot of traffic last sunday… I almost have a 1000 users online on the actual live fight of PAC and JMM… Nilagyan ko kasi ng free live streaming video of the fight kaya dumami ang traffic…
http://teampilipinas.info/2008/03/pacquiao-marquez-round-by-round-update.html
March 17th, 2008 at 5:35 pm
thanks for the mention. the traffic tripled yesterday on my blog, and visitors are still up today. :) many people are still searching for the fight video, unfortunately, Youtube removes all of them.
March 17th, 2008 at 11:34 am
@ Allen,
We are all just equal. An effort + Luck = Money..
@ James,
Thanks for the mention.. It was a great fight.. Until now my post is getting some hits.. The only problem that I have experienced is my site was down for some time during the fight not like Karlo’s Blog.. But immidiate after the fight it becomes live.
March 17th, 2008 at 10:48 am
Hi James. I’m afraid I’m not worthy to be named beside Dexter and Karlo because I optimized my blog very later for pacquiao. ^_^
btw, umm would it be better if you make the captcha show up first rather than the “add comment” button? :)
March 17th, 2008 at 6:45 am
James, you overlooked my 2-month old blog. I earned a little more than $110 for the fight keywords yesterday and today, a project I started last January pa. :)
http://www.bluemumble.com/2008/01/08/pacquiao-vs-marquez-ii-march-15-2008-mandalay-bay-las-vegas/