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RSS FeedsGoogle Adsense announces revenue-sharing percentage
May 26, 2010
After years of keeping mum on the Adsense revenue share, Google finally broke its silence and announced via an official blog post how much advertising money it shares to publishers.
On the Inside Adsense blog, Google disclosed that:
- For Adsense for Content (the usual contextual ads you see on most blogs), the revenue share of webmasters is 68%. This means for every $100 that advertisers pay to Google, $68 goes to the publisher while Google retains the remaining $32.
- For Adsense for Search (ads appearing on Google search results posted on one’s site), the revenue split is 51%-49%, slightly in favor of publishers. This means publishers get $51 for every $100 advertisers pay on Adsense for Search.
What does this mean to us bloggers and site publishers?
On Google Adsense link units
December 18, 2009
Got the following email from Google Adsense a few minutes ago.
Hi,
As a publisher using link units on your pages, we’re writing to let you know about a recently resolved reporting issue that affected your account.
Adsense optimization tip: Go for wider ad units
December 14, 2009
Last week I received an email from the Google Adsense Optimization Team giving me tips on how to supposedly increase my Adsense earnings. I even had to double-check that the email was really from them and not a phishing email.
Anyway, here goes their ad optimization tip.
How to filter or block ads in Google Adsense
August 25, 2009
On your site, Google Adsense ads appear promoting your competitor site. On your gadgets and technology blog, unrelated ads for weight loss and religion sometimes appear.
If you are faced with the following problems as a Google Adsense publisher, what do you do?
The simple answer: you filter or block those unwanted ads. But how exactly?
Google Adsense: Today’s Earnings different from Total Earnings
July 7, 2009
I logged in to my Adsense account a few minutes ago and — surprise! — my Today’s Earnings is different from my Total Earnings of the day.
Time of day with highest Adsense earnings
June 25, 2009
Question to Google Adsense publishers: Do you know what time of the day you earn the most Adsense income?
If not, then it’s time to use Google Analytics to find out.
How to decrease or change font size of Adsense ads
June 25, 2009
If you haven’t noticed it yet, the font sizes of Google Adsense ads have now gotten bigger. That’s because the default font size of the ads is now “medium.”
Starting last week, publishers were given the option to change the font sizes from small to medium or large.
Adsense ads gone = Banned Adsense account?
June 16, 2009
If you visited this site a few weeks ago, you probably noticed our Google Adsense ads have disappeared. What happened, you ask?
The simple answer: we were banned in Google Adsense — fortunately, only temporarily.
Adsense interest-based ads effective?
May 9, 2009
In the past few days, the number of ad clicks in my Google Adsense account remained virtually stable and yet revenue increased. Take a look at the screenshot of these two Adsense metrics taken from my Adsense stats in Analytics.
Adsense stats different from Google Analytics?
May 2, 2009
If you were able to successfully link your Adsense and Analytics accounts, you would see by now relevant stats about Adsense on your Analytics account.
Among others, you will see:
- which blog post brought the most ad clicks;
- which site delivered the most referred users who clicked on the ads;
- a comparison of your click-through rates (CTR), cost per impression (eCPM), and Adsense income
But one thing you will find weird sometimes is the difference of statistics on your Adsense account and on Analytics. For instance, Analytics may show a different number of ad clicks from that recorded on your Adsense account. Worse, your earnings on Adsense may be different from what is shown on Analytics.
Is this normal?
