Adsense optimization tip: Go for wider ad units



Last week I received an email from the Google Adsense Optimization Team giving me tips on how to supposedly increase my Adsense earnings. I even had to double-check that the email was really from them and not a phishing email.

Anyway, here goes their ad optimization tip.

===============

“Go Wide” and earn more with your AdSense ads

Hello,

We wanted to let you know about a simple but effective tip that can help you to increase your AdSense earnings.

You’re currently using some 120×600 Skyscraper or Square (250 x 250) Google ad units on your web pages. We’ve found that many of our publishers have been able to increase both their click-through rates and revenue by upgrading these ad units to the wider versions: the 160×600 Wide Skyscraper instead of the Skyscraper, and the Medium (300 x 250) or Large Rectangle (336×280) instead of the Square.

Wider formats are more successful for several reasons:

  • 1. Advertisers looking to target your site prefer wider formats, because there are more rich media (flash, video and gadget) as well as image ads available in these sizes. Put simply, advertisers are often interested in branding and visibility, and therefore they opt for larger, more visible ad formats.
  • 2. Changing to a wider ad format generally increases the number of ads competing to appear in the unit, which usually results in higher CPMs.
  • 3. The wider formats allow for more horizontal text, which is easier for users to read and therefore more likely to be noticed and clicked on.

We encourage you to test these wider ad units on a few of your pages for a few weeks. If you’re happy with their performance, we recommend rolling out this change across your site to maximize your revenue potential.

We wish you continued success with AdSense!

Sincerely,
The Google AdSense Optimization Team

===============

I’ll try their suggestion and replace one 250×250 Square ad unit I’m using with a 336×280 Large Rectangle unit.

We’ll see whether the Adsense Optimization Team’s tip is correct or not.

About the Author

PSEi support seen at 6,200 and 6,000 amid weaker Peso

In a not-so-surprising move, the U.S. Federal Reserve (Fed) yesterday raised interest rates by 75 basis points (bps) or 0.75% in a bid to tame rising inflation in the United States. This was the third consecutive 0.75% rate hike by the Fed, which brings the federal funds rate, the central bank’s benchmark interest rate, to ... Read more

Official SWIFT Code of BDO, BPI, Metrobank, Philippine banks

When sending cash remittances or wire transfer to a bank account in the Philippines (such as BDO, BPI, Metrobank, Landbank, DBP, etc.), you’ll surely need the SWIFT Code of the bank. Look no further because you can find all the SWIFT Codes you need in this list! Make sure you’re using the right bank code ... Read more
blank

How to Waive your Credit Card Annual Fee (BDO, BPI, Metrobank, RCBC, Citibank, UnionBank)

Without a doubt, one of the most annoying fees that credit cardholders have to pay is the annual fee. Majority of cardholders are familiar with this fee and majority of us likely pay this grudgingly year after year after year. In the case of my credit card with BPI (Bank of the Philippine Islands), I’m ... Read more
blank

Why Filipinos do not become business owners or entrepreneurs

For a majority of Filipinos, entrepreneurship does not seem to be a typical, expected path. This is not surprising, considering that in school, students are primarily taught to become employees after graduation. Students train for years to become staff workers, reporting to a supervisor, and just waiting to receive their wages or salaries every month. ... Read more
blank

My experience investing in Mutual Funds in the Philippines

I started investing in mutual funds when I was 22 years old. As an Overseas Filipino Worker (OFW) then, I was fortunate to be able to save some money at that young age because of my work abroad. One time while I was on vacation in the Philippines, I saw a large billboard in EDSA ... Read more
blank

Income Tax Tables in the Philippines (2022)

The Philippines’ new tax reform bill, known as TRAIN or Tax Reform for Acceleration and Inclusion, was signed into law on December 19, 2017 and its implementation began on January 1, 2018. What are the new income tax rates under the TRAIN law? How will TRAIN affect income taxes of individuals and corporations? How is the ... Read more
blank

PSE Stocks Performance under each Philippine President (1987-2021)

Did you know that Philippine stocks were able to achieve an astounding growth of 800% in a span of 30 years? From 1987 until 2018, the Philippine Stock Exchange index (PSEi) rose from 1,000 points to a peak of 9,000 points — generating a return of 800% over 30 years. (The PSEi is an index ... Read more
blank

SSL 2022: Salary Increases for Teachers, Nurses, Gov’t Employees

Good news to all government employees! There’s a new round of salary increases beginning January 1, 2022! Millions of employees of the Philippine government — including public school teachers, nurses and staff of government hospitals, and workers in local and national government agencies, etc. — will be getting an automatic salary adjustment this 2022 under ... Read more
blank

PSE Trading Hours in 2022: What time open, when closed?

Before you take the plunge into stock trading and investing, make sure you understand what stocks are and how the Philippine Stock Exchange (PSE) operates. Unlike other investments that are relatively safe, stock trading is risky and loss of money is a possibility. So before you deep dive into the exciting world of stock trading, ... Read more

Price Floor and Price Ceiling of PSE Stocks

Trading bands in the PSE come in two forms: Price Ceiling, or the upper price limit, and Price Floor, or the lower price limit.

13 thoughts on “Adsense optimization tip: Go for wider ad units”

  1. I also did the same when I was just creating my website. I initially preferred using the small ad units. Then, after two weeks, I tried changing these into the bigger formats. When I compared my earnings, I earned a lot during the weeks that I was using the bigger formats.

    Reply
  2. @ice_hot, the 250×250 ad unit is the one in the middle of blog posts here. Right now, it’s been changed to the 336×280 ad unit.

    @Edz, yup pinaltan ko na nga. three days nang wider ad unit ang gamit ko.

    @Jay, you’re welcome!

    @bro willy, merry christmas to you too!

    @James M, I’ll post my report about this soon. For the three days I’ve been using the wider ad unit, though, I’m indeed seeing higher CTR, eCPM and earnings. Dunno if this will continue for the next few weeks.

    @Net Millionaire, I’m seeing the same thing in my three-day experience using wider ads. Let’s see if this will continue.

    @Daniel, having a niche blog is good because the contextual ads are targeted and if they’re high-paying, you will really benefit from it. Having a variety of articles, on the other hand, will enable you to attract visitors who won’t otherwise drop by your site. Try to test which of the two works best for you. Good luck!

    Reply
  3. Best selling pa rin yung 300 x 250. Dati I have 2 wide banner type format, then I changed them to 300 x 250. And I was amazed, my earning doubled since then.

    Reply

Leave a Comment