After years of keeping mum on the Adsense revenue share, Google finally broke its silence and announced via an official blog post how much advertising money it shares to publishers.
On the Inside Adsense blog, Google disclosed that:
- For Adsense for Content (the usual contextual ads you see on most blogs), the revenue share of webmasters is 68%. This means for every $100 that advertisers pay to Google, $68 goes to the publisher while Google retains the remaining $32.
- For Adsense for Search (ads appearing on Google search results posted on one’s site), the revenue split is 51%-49%, slightly in favor of publishers. This means publishers get $51 for every $100 advertisers pay on Adsense for Search.
What does this mean to us bloggers and site publishers?