Bad customer service can take a company down. Sadly, this basic marketing tenet seems to have been lost to Gordion Hotel (a Vigan-based hotel) and group buying website Ensogo.
It’s been one month now and my problem with a voucher I bought from Ensogo is still not solved. (For details on how this all started, read the other post Problem with group buying site Ensogo.)
Without a doubt, group buying websites have invaded the Philippines. We scoured the Internet and our latest count shows that there are at least 20 active (and legitimate) group buying sites operating in the country.
What is a Group Buying Site?
A Group Buying site banks on the power of “collective buying.” It is a well-accepted fact that individually, people don’t have much bargaining power versus the seller when buying a product or service. When these people unite, though, they can as a group negotiate for lower prices or better deals.
