How to Franchise: Goldilocks Bakeshop



With the words “Gold” and “Luck” put together, there’s more to this brand than a fairy tale character inspired name.

Read on to know what to do if you’re interested to own your own Goldilocks franchise.

About Goldilocks

Goldilocks has established to become a Filipino household name when it comes to cakes and breads. What started as a family business of homemade sweets in 1966 that grew to become a small bakeshop in Pasong Tamo in Makati is now an international brand of baked goods and traditional Filipino dishes. To date, there are more than 500 stores worldwide with two-thirds of these stores as franchises.

Goldilocks’ line of products include breads, occasion cakes, pastries and pies, sweets, signature dishes, combo meals, desserts, and Pinoydeli or the packaged product, ready-to-eat Pinoy classic dishes.

Franchise Fee and Franchising Packages

Goldilocks offers two types of packages to potential franchisees:

  1. Bakeshop

Investing in a Goldilocks bakeshop requires a franchise fee of P800,000 and total investment cost of around P6 Million to P8 Million. The store size must range from 40 square meters to 80 square meters.

2. Full Store (Bakeshop and Foodshop)

Total estimated investment for a Goldilocks full store is between P13 Million and P15 Million, including the franchise fee of P1.2 Million. The store should measure 170 square meters to 200 square meters.

Take note that the quoted investment costs may vary depending on the location, store size, store type, and market type. The fees also do not include 12% VAT yet.

Franchise Inclusions

The Franchise Fee investment already includes the following:

  • Project Management Fee
  • Leasehold Improvements
  • Operating Equipment
  • Collateral
  • POS (Point of Sales with Hardware Package)
  • Refrigerated Delivery Truck

For the delivery service, Goldilocks’ Go Delivery is only available in Metro Manila and Rizal area.

Free training will be provided to the initial batch of store hires including the Managing Director, management team, and the crew. A Goldilocks Operations Manual will also be given to the franchisee and updated as needed.

For the recruitment of personnel, the company provides assistance free of charge to screen and test the pioneer store team.

Franchising Contract and Other Fees

The Goldilocks franchise term lasts for eight years and is renewable.

Every month, a Royalty Fee of 4% of total monthly gross sales for the Bakeshop and 8% for the Full Store and an Advertising Fee of 3% for all stores are to be settled.

Succeeding training and recruitment costs will be charged to the franchisee too.

Application Requirements

Interested franchisees must secure the following when applying for a franchise:

  • Letter of Intent  with proposed site and initial market study addressed to the Franchise Relations Manager
  • Vicinity Map of Site
  • Completed Goldilocks Franchise Application Form

Mail or send the following to:

GOLDILOCKS BAKESHOP INC.

Franchise Relations Department

439 Shaw Boulevard

Mandaluyong City,1550

Application Processing Procedures

The following shows the step-by-step processing of the franchise application:

  1. Initial meeting with applicant to discuss the concept of franchising and the Goldilocks Franchise
  2. First Interview with the applicant
  3. Background check
  4. Site evaluation
  5. Interview with the Vice-President (if there are no issues regarding the applicant and the site)
  6. Final decision of Management on the franchise application and the site

Goldilocks Franchising Contact Details

Still have questions? You may inquire through:

Lin E. Deres

Franchise Relations Manager

Email Address: lin.deres@goldilocks.com.ph

Telephone Number: (02) 5354357

blank

Click on this link to see other franchise opportunities: Complete list of Philippine companies available for Franchising

Information and Image Sources: Official Company Website, Inquirer.net, Trip Advisor, Entrepreneur Philippines

About the Author

blank

PSEi support seen at 6,200 and 6,000 amid weaker Peso

In a not-so-surprising move, the U.S. Federal Reserve (Fed) yesterday raised interest rates by 75 basis points (bps) or 0.75% in a bid to tame rising inflation in the United States. This was the third consecutive 0.75% rate hike by the Fed, which brings the federal funds rate, the central bank’s benchmark interest rate, to ... Read more
blank

Official SWIFT Code of BDO, BPI, Metrobank, Philippine banks

When sending cash remittances or wire transfer to a bank account in the Philippines (such as BDO, BPI, Metrobank, Landbank, DBP, etc.), you’ll surely need the SWIFT Code of the bank. Look no further because you can find all the SWIFT Codes you need in this list! Make sure you’re using the right bank code ... Read more
blank

How to Waive your Credit Card Annual Fee (BDO, BPI, Metrobank, RCBC, Citibank, UnionBank)

Without a doubt, one of the most annoying fees that credit cardholders have to pay is the annual fee. Majority of cardholders are familiar with this fee and majority of us likely pay this grudgingly year after year after year. In the case of my credit card with BPI (Bank of the Philippine Islands), I’m ... Read more
blank

Why Filipinos do not become business owners or entrepreneurs

For a majority of Filipinos, entrepreneurship does not seem to be a typical, expected path. This is not surprising, considering that in school, students are primarily taught to become employees after graduation. Students train for years to become staff workers, reporting to a supervisor, and just waiting to receive their wages or salaries every month. ... Read more
blank

My experience investing in Mutual Funds in the Philippines

I started investing in mutual funds when I was 22 years old. As an Overseas Filipino Worker (OFW) then, I was fortunate to be able to save some money at that young age because of my work abroad. One time while I was on vacation in the Philippines, I saw a large billboard in EDSA ... Read more
blank

Income Tax Tables in the Philippines (2022)

The Philippines’ new tax reform bill, known as TRAIN or Tax Reform for Acceleration and Inclusion, was signed into law on December 19, 2017 and its implementation began on January 1, 2018. What are the new income tax rates under the TRAIN law? How will TRAIN affect income taxes of individuals and corporations? How is the ... Read more
blank

PSE Stocks Performance under each Philippine President (1987-2021)

Did you know that Philippine stocks were able to achieve an astounding growth of 800% in a span of 30 years? From 1987 until 2018, the Philippine Stock Exchange index (PSEi) rose from 1,000 points to a peak of 9,000 points — generating a return of 800% over 30 years. (The PSEi is an index ... Read more
blank

SSL 2022: Salary Increases for Teachers, Nurses, Gov’t Employees

Good news to all government employees! There’s a new round of salary increases beginning January 1, 2022! Millions of employees of the Philippine government — including public school teachers, nurses and staff of government hospitals, and workers in local and national government agencies, etc. — will be getting an automatic salary adjustment this 2022 under ... Read more
blank

PSE Trading Hours in 2022: What time open, when closed?

Before you take the plunge into stock trading and investing, make sure you understand what stocks are and how the Philippine Stock Exchange (PSE) operates. Unlike other investments that are relatively safe, stock trading is risky and loss of money is a possibility. So before you deep dive into the exciting world of stock trading, ... Read more

Price Floor and Price Ceiling of PSE Stocks

Trading bands in the PSE come in two forms: Price Ceiling, or the upper price limit, and Price Floor, or the lower price limit.

Leave a Comment