How to Franchise: Greenwich Pizza Philippines

James Ryan Jonas

Barkada bonding is made more fun and stronger when coupled with a comfort food: Pizza!

So if you’re a pizza and pasta foodie and would like to explore franchise business opportunities, you might consider investing at the biggest pizza chain in the country, Greenwich.

About Greenwich

Greenwich started in 1971 as a small over-the-counter pizza store in the Greenhills Commercial Center. In 1994, Jollibee acquired 80% of Greenwich shares and, in 2006, the food giant completed its Greenwich buyout.

It offers a variety of food selections including pizzas, pastas, chicken, rice dishes, and desserts that created a buzz especially to the so-called “yindie” market —  the cool, hip, and independent young adults of today’s generation. The brand’s positioning is a pizza place that is “Favorite ng Barkada”.

Franchise Fee and Total Investment

The total investment cost of a Greenwich franchise varies from P20 Million to P25 Million depending on the store type and size. The store size can measure from 180 square meters to 200 square meters depending after the evaluated target market.

Franchise Inclusions

The franchise fee investment includes:

  • Initial Set-up Fee
  • Construction Cost
  • Equipment and Facilities
  • Furniture and Fixtures
  • Air Conditioning System
  • Signage
  • Pre-opening Expenses
  • Initial Inventory

The Greenwich Operations team will assist in the recruitment and training of the store management team, architectural planning, and construction process through its accredited architects and contractors, and ensure alignment of the store to company standards.

Franchise Term, ROI, and Other Fees

The franchise contract is valid for ten (10) years and is renewable.

Payback period is estimated to be three to five years taking into detail store sales, marketing potential, investment, and control of expense.

In addition to the franchise fee, a ten percent (10%) Royalty Fee is collected from the total gross sales.

Documentary Requirements

To move forward with your interest in acquiring the Greenwich franchise, submit the following:

  1. Formal letter of intent (including full name and contact details of the franchise applicant, a brief business background, and the location/area that you are interested at)
  2. Location map of the proposed site
  3. Pictures of the proposed site
  4. Lease details

Greenwich Franchising Contact Details

Might have missed something? Send an e-mail to:

D.G. Suyat IV

Franchising Department

E-mail Address: franchising@greenwich.com.ph

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Check out other Philippine franchising opportunities: Complete list of Philippine companies available for Franchising

Information and Image Sources: Official Company Website, iliuvcebu.net, Inquirer.net

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James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.