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100 Most Popular Blogs in the Philippines

As promised, here now is our list of the 100 Most Popular Philippine Blog Sites of 2010, a complement to our previous post on the 50 Top-Ranked Blogs in the Philippines.

Our original 50 Top-Ranked Blogs post used Alexa traffic rank. For this new list, we measured website popularity using two key factors: Traffic and Engagement. We explain these two below

Website Traffic

Measuring website traffic is no doubt important. Of course, more traffic means more users which leads to higher website engagement and ultimately profits to website owners. However, most bloggers make the mistake of using traffic as sole criteria in judging the popularity of sites.

To see why traffic alone shouldn’t be used as the only criteria, imagine two shopping malls A and B.

Mall A is visited by thousands of people everyday. A big chunk of visitors, however, merely pass by and do not stay long, only using the mall as shortcut to their ultimate destination. Foot traffic in this mall is obviously high, but whether this translates to sales for shops inside the mall is another issue.

On the other hand, Mall B only has half the number of Mall A’s visitors everyday. But compared to Mall A, people in Mall B stay for a longer duration and spend time to visit various shops inside.

Which one, then, is the “better” shopping center: Mall A with thousands of foot traffic but less visitor interaction or Mall B with fewer visitors but higher visitor engagement?

The answer may not be obvious at first glance but this question emphasizes the notion that traffic measurement should be accompanied by an analysis of the quality of visitors.

User Engagement

This is why we complement website traffic, as measured by the number of website visitors, with Engagement metrics such as Pageviews per User, Time on Site, and Bounce Rate, among others. Analyzing these factors gives a website owner insightful information about the relative significance of the site.

How is this useful? Going back to the Mall A and B example, analyzing the quality of traffic gives a potential advertiser an idea in which mall an ad campaign would generate the most buzz. Similarly, a business owner can use traffic and visitor engagement information in determining which mall is better in terms of putting up a new store.

Website Popularity = Traffic + Engagement

We, therefore, utilized the same concept in our analysis of the most popular blogs in the Philippines.

Traffic is equivalent to the estimated number of average Unique Visitors per month in 2010, with data provided by

Engagement is a factor of three metrics taken from the Alexa data:

(1) Pageviews per User – the average number of website pages viewed by a site visitor. Higher Pageviews per User means a site visitor is browsing through several pages on the site, a sign that the blog is useful to the visitor.

(2) Time on Site – how long, in minutes, the average visitor stays on the site. Longer Time on Site means longer interaction period between the site and the user, which could lead to ad conversion or user loyalty.

(3) Bounce Rate – the percentage of visits that consists of only a single pageview. Lower Bounce Rate suggests that the landing page (entry page) was effective and was not a disappointment to the user.

In summary, our measurement model identifies the “Most Popular Blogs” as those websites with the most number of unique visitors with high pageviews per user, long user times on site, and low bounce percentage.

Without further ado, here are the country’s most popular blogs.

Top 100 Most Popular Blogs in the Philippines (2010)


Top 10 Blogs with Most Unique Visitors

  1. – 128,708 unique monthly visitors
  2. – 93,348
  3. – 53,691
  4. – 50,489
  5. – 44,651
  6. – 44,263
  7. – 39,652
  8. – 37,534
  9. – 33,949
  10.  – 33,123

Top 10 Blogs with Highest Pageviews per User

  1. – 13.40 pages per user
  2. – 12.90
  3. – 7.00
  4. – 6.80
  5. – 6.60
  6. – 6.50
  7. – 5.90
  8. – 5.60
  9. – 4.80
  10. – 4.50

Top 10 Blogs with Longest User Time on Site

  1. – 14.93 minutes per user
  2. – 14.78
  3. – 12.58
  4. – 12.26
  5. – 10.95
  6. – 10.76
  7. – 7.37
  8. – 6.82
  9. – 5.82
  10. – 5.78

Top 10 Blogs with Lowest Bounce Rate

  1. – 24.7% of visits consisting of only one pageview
  2. – 25.1%
  3. – 35.0%
  4. – 35.6%
  5. – 36.3%
  6. – 36.8%
  7. – 37.2%
  8. – 42.3%
  9. – 42.5%
  10. – 42.6%

Disclaimer: The figures above are estimates provided by web analytics companies and Actual website data may vary.

If you own or know a blog that you feel should be included in the list, please contact us. Our next update is the 50 Top-Ranked Blogs in the Philippines to be posted in July 2011.

Update: Top 100 Popular Blogs in the Philippines (June 2011 update)

37 thoughts on “100 Most Popular Blogs in the Philippines”

  1. Mek says:

    nice article, i hope to be in there soon

  2. Tyrone Charles Solee says:

    Thanks James! Millionaire Acts is on the 56th! :)

  3. popazrael says:

    omg!!! my blog Azraels Merryland is on top 30!

    tnx so much!

  4. Kiven says:

    76 and 96 w00t

  5. dimaks says:

    wow congrats sa mga winners.. sana marami pang blogs in the Philippines next year :)

  6. Jay Castillo says:

    Nice list! Congrats to all who made it!

  7. Tsiremo says:

    Woah! Congrats!

  8. bariles says:

    Wow! My figured in 3 Top 10 Lists!!!! Am so proud of me!!! Yey! Thanks for this! :)

  9. ferdielicious says:

    Hey my site is featured on the Top 16..thanks PMoneytalk!

  10. Gemina Gabrinez says:

    Oh People! . . . with extra ordinary blogs, share your secret on blogging.

  11. Anonymous says:

    wow.. thanks po sa info :) ang gagaling naman nila .. share share knowledge naman po dyan para sa aming mga newbie.. Thanks in advance

  12. Mel Torres says:

    if these figures were based on alexa, why aren’t their alexa rankings mentioned?

    1. James | says:

      Blogs are ranked separately using their Alexa rankings here:
      The 50 Top-Ranked Blogs in the Philippines

      The data we got from Alexa that we used here are Pageviews, Minutes on Site and Bounce Rate. In the upcoming update, we will not release the Alexa ranking anymore since it is going to be redundant with the new list since we’re using basically the same data.

  13. TechPinas says:

    Hi James!

    I’m so glad to see TP on the list. :) Thanks for your effort in creating such an extensive listing bro.
    However, I think Compete only counts traffic from the United States. 
    TechPinas worldwide traffic data are available for public perusal at

    Looking forward to meeting you soon,

    Mark of TP

    1. James | says:

      Hi Mark, we also looked at Quantcast as a possible source of metrics but unfortunately, they do not have extensive data for all sites. Quantcast, for one, does not even have stats for PMT :) We’re constantly looking for better sources of performance metrics for our succeeding lists. Hopefully, Quantcast will have more comprehensive data for all sites in the future.

  14. Sonnie says:

    Wow! Great work here. And sorry for late reaction, just found out my personal blog, figured out in the list

    1. James | says:

      Congrats Sonnie!

  15. Chai Chen says:

    Wow this is pretty informational! :)

  16. Khale Wale says:

    wow! congrats guys! i just hope my will also be one of the top blogs :)

  17. Ralmostcensored says:

    Hope that I can make it next round ..

  18. Philippine Peso Exchange Rate says:

    Nice! I really appreciate your post and you explain each and every
    point very well. Thanks for sharing this information.And I’ll love to read your
    next post too.

  19. Jenefer L says:

    Hope to see my blog on the top list soon! :)

  20. Pocholo Peralta says:

    Can you tell me who is the most popular Filipino online?

  21. Jean I says:

    Just found this when searching for Philippine top blogs. Just started blogging. Any blogging tips would be appreciated to make it to this list.

  22. Kenjie Suarez says:

    Check this epic blog out.

  23. Emelyn Bacalla says:

    Thanks for sharing your article , .. it gives me an idea on how I improve my site

  24. Pinoytut says:

    Sana balang araw ganyan din ma aachieve ko maging isa sa mga top 100 pinoy blog sites

  25. Anthony says:

    Hope to see my website here in the future :)

  26. Kerwin says:

    Online advertising job

    Need extra income through promoting websites?
    ??Homebased job or anywhere you want
    ??Any internet connection
    ??Any mobile phones

  27. Destria says:

    Hope my blog will get 1m visitors :)

  28. Agus says:

    Can you make top100 for best blogs in Indonesia?

  29. Natalie says:

    You can try to make your own blog on without any coding or tech skills. Everything drag&drop. Try it today and who knows maybe your blog will appear here in pinoymoneytalks top100 :)

  30. Anjoooo says: please click and see the site…:-)

  31. jahmiljun says:

    Wow. Nice lists! Hope masali yung site ko soon!

  32. Willian Sayward says:

    Surely, mothers will be successful if they take help of this blog. So just click on the link of the blog and get the information.

  33. rafah says:

    This is a huge list…Keep posting informational content.

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