100 Most Popular Blogs in the Philippines

As promised, here now is our list of the 100 Most Popular Philippine Blog Sites of 2010, a complement to our previous post on the 50 Top-Ranked Blogs in the Philippines.

Our original 50 Top-Ranked Blogs survey utilized Alexa traffic rank. For this new list, we measured “blog popularity” using two key factors: Traffic and Engagement.

Website Traffic

Measuring website traffic is no doubt important. Of course, more traffic means more users which leads to more profits to the blog owners and more ad conversion to advertisers. However, most blog owners make the mistake of using traffic as the sole criteria to judge the popularity of sites.

To see why this shouldn’t be the case, imagine two shopping malls A and B.

Mall A is visited by thousands of people everyday. A big chunk of visitors, however, merely pass by and do not stay long, only using the mall as shortcut to their ultimate destination. Foot traffic in this mall is obviously high but whether it translates to sales for the shops inside the mall is another issue.

On the other hand, Mall B only has half the number of visitors everyday. But compared to Mall A, people in Mall B stay for a longer duration and spend time to visit various shops inside.

Which one then is the “better” shopping center: Mall A with thousands of foot traffic but less visitor interaction or Mall B with fewer visitors but higher visitor engagement?

The answer may not be that obvious at first glance but this question emphasizes the notion that traffic measurement should be accompanied by an analysis of the quality of visitors.

User Engagement

Website traffic — measured by the number of site visitors — should be assessed together with  Engagement metrics such as Pageviews per User, Time on Site, and Bounce Rate, among others. Analyzing these factors gives a site owner insightful information about the relative significance of the site.

How is this useful? Going back to the Mall A and B example, analyzing the quality of traffic gives a potential advertiser an idea in which mall his ad campaign will generate the most buzz. Similarly, a businessman can determine in which mall his store will earn the most revenues by assessing the quality of mall goers.

Site Popularity = Traffic + Engagement

We utilized the same concept in our analysis of the most popular blogs in the country. Traffic is equivalent to the estimated number of average Unique Visitors per month in 2010, with data provided by Compete.com.

Engagement is a factor of three metrics taken from the Alexa data:

• (1) Pageviews per User – the average number of website pages viewed by a site visitor;
• (2) Time on Site – how long, in minutes, the average visitor stays on the site;
• (3) Bounce Rate – the percentage of visits that consists of only a single pageview

Higher Pageviews per User means a site visitor is browsing through several pages on the site, a sign that the blog is useful to the visitor.

Longer Time on Site means longer interaction period between the site and the user, which could lead to ad conversion or user loyalty.

Lower Bounce Rate suggests that the landing page (entry page) was effective and was not a disappointment to the user.

To summarize, our measurement model identifies the “most popular blogs” as those with the most number of unique visitors with high pageviews per user and long user times on site and low bounce percentage.

Top 100 Most Popular Blogs in the Philippines (2010)

Rank	Blog Site	Unique Visitors	Pageviews/User	Minutes on Site	Bounce Rate
1	PhilBoxing.com	27,780	4.03	5.82	49.2%
2	Istorya.net	15,999	13.40	14.93	25.1%
3	NursingCrib.com	30,140	3.80	4.51	49.5%
4	Arkhilario.com	33,123	2.99	3.44	53.1%
5	DotaStrategy.com/blog	17,929	3.67	3.97	44.0%
6	Nierva.com	14,915	5.60	7.37	44.7%
7	Rickey.org	128,708	2.02	3.40	57.9%
8	Starmometer.com	10,495	3.02	4.22	42.3%
9	DailyContributor.com	93,348	2.69	2.30	64.7%
10	PanlasangPinoy.com	15,378	2.50	4.09	51.40%
11	GuitarTutee.com	27,196	2.13	3.32	62.7%
12	PinoyMoneyTalk.com	7,526	5.90	5.67	47.8%
13	HomeCookingRocks.com	21,975	2.40	3.87	65.8%
14	MotorcyclePhilippines.com	5,376	7.00	10.76	42.5%
15	Carlocab.com	17,167	2.11	3.00	57.3%
16	Ferdielicious.com	8,079	3.30	3.66	52.0%
17	Jehzlau-Concepts.com	37,534	1.68	2.24	55.7%
18	Yugatech.com	23,515	1.91	2.64	59.5%
19	MarketManila.com	17,746	2.10	2.85	59.8%
20	BryanBoy.com	24,833	1.70	2.70	60.9%
21	BatangasToday.com	50,489	1.67	2.23	66.9%
22	MelvinBlog.com	3,752	4.80	6.82	35.6%
23	Bloggista.com	5,139	3.40	5.78	55.0%
24	Atmaxplorer.com	22,734	1.62	2.25	57.2%
25	Fitzvillafuerte.com	4,986	3.30	4.62	54.0%
26	TeamPilipinas.info	5,774	2.33	3.73	50.5%
27	Timog.com	1,727	12.90	10.95	35.0%
28	5ThirtyOne.com	23,776	1.79	1.45	57.4%
29	TechPinas.com	16,441	1.60	2.96	63.2%
30	AzraelsMerryland.blogspot.com	5,426	2.60	4.31	62.6%
31	Coolbuster.net	6,678	1.92	3.19	54.3%
32	ForeclosurePhilippines.com	1,431	6.50	14.78	36.3%
33	FinanceManila.net	2,224	4.50	4.69	42.6%
34	MoTwister.com	3,664	2.80	4.25	55.2%
35	TheDailyInquirer.net	39,652	1.60	1.53	75.4%
36	EllenTordesillas.com	2,336	2.80	5.58	45.2%
37	MixPH.com	10,065	1.90	2.53	67.7%
38	PinayCelebrityOnline.com	5,189	2.29	2.50	48.5%
39	Sesantos.com.ph	1,048	6.80	12.58	48.2%
40	GetItFromBoy.net	14,239	1.82	1.59	61.4%
41	JunAuza.com	44,651	1.23	1.92	78.2%
42	ShootFirstEatLater.com	6,622	1.80	3.09	59.8%
43	GenSantos.com	677	6.60	12.26	36.8%
44	PinoyAmbisyoso.com	7,534	1.80	3.15	67.1%
45	ChuvaChienes.com	53,691	1.37	1.48	76.1%
46	Macuha.com	14,978	1.46	1.95	61.7%
47	JaypeeOnline.net	44,263	1.28	1.64	78.7%
48	Lynxjuan.com	1,146	3.62	3.48	24.7%
49	PinayAds.com	7,961	1.78	2.24	62.8%
50	Mukamo.com	12,962	1.75	1.76	66.6%
51	PMPToday.com	33,949	1.60	0.63	81.4%
52	MannyPacquiao.ph	23,412	1.02	2.62	79.8%
53	OurAwesomePlanet.com	3,495	2.04	3.40	59.1%
54	SELaplana.com	16,842	1.52	1.32	63.3%
55	WhimsicalBeing.blogspot.com	3,803	1.50	4.54	52.7%
56	MillionaireActs.com	1,641	3.30	3.67	56.8%
57	Businessphereconsulting.com	2,850	2.44	2.48	54.8%
58	Keywordspeak.com	1,713	2.50	3.74	58.7%
59	DessertComesFirst.com	2,504	1.90	3.15	58.7%
60	Houseonahill.net	2,813	1.90	2.97	59.5%
61	PinoyBoardResults.co.cc	1,237	1.98	3.33	45.0%
62	Wakpo.com	8,121	1.49	1.90	66.3%
63	Thenewschronicle.com	27,664	1.20	1.23	82.5%
64	PinoyFoodBlog.com	9,642	1.40	2.11	71.6%
65	NewMusicReviews.net	25,398	1.10	1.28	84.0%
66	WhyNotCoconut.com	10,145	1.47	1.45	67.5%
67	Mykiru.blogspot.com	5,277	1.56	2.18	61.6%
68	Gl3nnx.net	2,324	2.10	2.74	62.2%
69	Waukster.com	11,053	1.30	1.76	72.6%
70	CalvinsHub.com	8,757	1.40	1.91	72.4%
71	Silkenhut.com	15,795	1.24	1.48	76.3%
72	SachaChua.com	5,587	1.60	1.76	65.2%
73	AboutMyRecovery.com	6,952	1.50	1.94	69.5%
74	SalasWildThoughts.blogspot.com	18,676	1.10	1.26	82.7%
75	EvilWoobie.com	4,965	1.70	2.25	70.0%
76	Codamon.com	6,224	1.90	0.95	70.0%
77	Alleba.com/blog	7,054	1.56	1.32	68.7%
78	Blissful-weddings.com	2,114	2.00	2.71	68.8%
79	Newmedia.com.ph	1,121	1.95	2.91	62.1%
80	MyBruteCheats.com	2,033	2.10	1.81	62.0%
81	AvalonStar.com/blog	2,345	1.80	0.79	37.2%
82	JustMakeMoneyOnline.com	6,155	1.44	1.89	74.1%
83	BuhayKorea.com	4,761	1.50	2.06	68.3%
84	Skirmisher.org	7,770	1.40	1.29	79.5%
85	Max.Limpag.com	6,955	1.29	1.66	80.1%
86	ABuggedLife.com	978	1.78	3.05	62.8%
87	Gmtristan.com	3,549	1.60	1.84	67.9%
88	ReelAdvice.net	8,988	1.10	1.28	87.5%
89	ChikaMuna.com	9,784	1.10	0.58	85.4%
90	ShaiCoggins.com	3,368	1.90	1.50	74.1%
91	Annalyn.net	926	2.01	2.49	68.3%
92	TechAtHand.net	4,815	1.40	1.50	67.3%
93	Fruityoaty.com	1,501	1.60	1.62	54.4%
94	CebuTechBlogger.com	4,077	1.33	1.57	64.5%
95	JessicaRulesTheUniverse.com	800	1.72	3.24	69.2%
96	Technogra.ph	4,229	1.41	1.58	69.9%
97	PinayMommyOnline.com	1,094	1.75	2.31	68.1%
98	PinoyBlogoSphere.com	5,002	1.50	1.20	75.1%
99	PinoyTechBlog.com	2,451	1.45	1.90	68.2%
100	Grabeh.com	2,513	1.59	1.88	78.9%

Top 10 Blogs in 2010 with Most Unique Visitors

1. Rickey.org -128,708 unique monthly visitors
2. DailyContributor.com -93,348
3. ChuvaChienes.com – 53,691
4. BatangasToday.com – 50,489
5. JunAuza.com – 44,651
6. JaypeeOnline.net – 44,263
7. TheDailyInquirer.net – 39,652
8. Jehzlau-Concepts.com – 37,534
9. PMPToday.com – 33,949
10. Arkhilario.com  – 33,123

Top 10 Blogs in 2010 with Highest Pageviews per User

1. Istorya.net – 13.40 pages per user
2. Timog.com – 12.90
3. MotorcyclePhilippines.com – 7.00
4. Sesantos.com.ph – 6.80
5. GenSantos.com – 6.60
6. ForeclosurePhilippines.com – 6.50
7. PinoyMoneyTalk.com – 5.90
8. Nierva.com – 5.60
9. MelvinBlog.com – 4.80
10. FinanceManila.net – 4.50

Top 10 Blogs in 2010 with Longest User Time on Site

1. Istorya.net – 14.93 minutes per user
2. ForeclosurePhilippines.com – 14.78
3. Sesantos.com.ph – 12.58
4. GenSantos.com – 12.26
5. Timog.com – 10.95
6. MotorcyclePhilippines.com – 10.76
7. Nierva.com – 7.37
8. MelvinBlog.com – 6.82
9. PhilBoxing.com – 5.82
10. Bloggista.com – 5.78

Top 10 Blogs in 2010 with Lowest Bounce Rate

1. Lynxjuan.com – 24.7% of visits consisting of only one pageview
2. Istorya.net – 25.1%
3. Timog.com – 35.0%
4. MelvinBlog.com – 35.6%
5. ForeclosurePhilippines.com – 36.3%
6. GenSantos.com – 36.8%
7. AvalonStar.com/blog – 37.2%
8. Starmometer.com – 42.3%
9. MotorcyclePhilippines.com – 42.5%
10. FinanceManila.net – 42.6%

Disclaimer: The figures above are estimates provided by Compete.com and Alexa.com. Actual site data may vary.

If you own or know a blog that you feel should be included in the list, please contact us. Our next update of the 50 Top-Ranked Blogs in the Philippines will be in July 2011.

Update: Top 100 Popular Blogs in the Philippines (June 2011 update)

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