privacy policy google adsense

Do you really understand why you have a Privacy Policy?

Brace yourself for a deluge of Privacy Policies now that Google Adsense has required all publishers to post Privacy Policies on their sites. In the latest batch of changes in their Terms and Conditions, Google now requires publishers to:

have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

Google is here again playing God, dictating website owners what a site should have and how it should be managed. Nevertheless, this is for a good cause because sites really need to abide by certain privacy procedures especially at a time like now where personal privacy is shelved in exchange for profit.

So what really is a Privacy Policy?

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