Brace yourself for a deluge of Privacy Policies now that Google Adsense has required all publishers to post Privacy Policies on their sites. In the latest batch of changes in their Terms and Conditions, Google now requires publishers to:
Google is here again playing God, dictating website owners what a site should have and how it should be managed. Nevertheless, this is for a good cause because sites really need to abide by certain privacy procedures especially at a time like now where personal privacy is shelved in exchange for profit.
It is a promise that whatever information collected will not be used for purposes other than what was originally intended.
If a person, for example, submitted his email address to comment on a blog post, that email address should not be automatically added to a mailing list, unless that person explicitly agreed to it. If a person subscribed to an email feed of the articles, no direct email of any offers or promotions should be sent.
Also if a visitor commented on a blog, the owner CANNOT simply reprint that comment and the email address of the commenter on any article without the latter agreeing to it. That is a violation of privacy because when the blog comment was made, the commenter did not agree for his email address to be shown publicly.
In short, websites should uphold the original and only intent of the person when he submitted his personal information.
The policy must mention two things: (1) that third parties such as Google Adsense may place cookies on a user’s browser and may collect data about visitors in the course of serving ads; AND (2) that users have options to manage their cookies, either through the ability to decline them or to remove them from their hard drive.