Scrolling Adsense ads now officially rolled out

James Ryan Jonas

After almost four months of beta testing, the Adsense Ad Scroller is now officially a part of Google Adsense ads.

We were one of the first to spot scrolling Adsense ads back in December 2007. Today, the Google Adsense blog officially talked about the details of this feature.

After months of testing, we’ve just updated our text ad format to include ‘next’ and ‘previous’ arrow buttons for cost-per-click (CPC) ads. When a user clicks on the ‘next’ button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.

Clicking the ‘next’ or ‘previous’ buttons won’t generate earnings for the publisher but the arrows will supposedly help deliver targeted advertisements to users, thus increasing the cost per click.

You probably are now seeing the Ad Scroller in most Adsense ads.





James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.