How To Franchise: Yellow Cab Pizza

Are you interested to own your own Yellow Cab Franchise and offer the full New York pizza experience? Here’s how you can open your own Yellow Cab Pizza Restaurant.

Yellow Cab Pizza Co. is a quick casual restaurant claiming to serve “Great New York-style pizza using fresh, premium quality ingredients.” Some people believe it is a foreign brand but, in reality, Yellow Cab Pizza Co. is purely Filipino.

Qualification of a Franchisee

Yellow Cab’s franchise owner, the Max’s Group (MAXS) of company, prefers franchisees to meet the following qualifications:

  • Preferably, with experience in the food and retail business
  • Good financial capability
  • With network in the trade area of the proposed store
  • Willing to dedicate time and has the infrastructure to manage the store

A corporation may apply for franchising but the Max’s Group requires the majority shareholder to be the representative of the franchise.

Location, Floor Area, and Store Design

It is usually the franchise applicant that proposes the location of the branch (subject to Yellow Cab’s site assessment, analysis, and approval), but in some cases, Yellow Cab may match preferred sites to the approved franchise applicant. Once a franchise applicant is approved, Yellow Cab may offer him or her available locations.

Yellow Cab’s branches should have floor areas ranging from 120 sqm. to 150 sqm. Yellow Cab provides the standard store design, layout, equipment, and facilities requirement.

Yellow Cab Franchise Fee

The franchise fee and total investment for a Yellow Cab franchise ranges from P9 million to P14 million.

This already includes the franchise fee, store construction, furniture and fixtures, equipment, manpower hiring and training, and pre-store opening marketing activities. The investment cost is dependent on the floor area and location (i.e., fees differ in the Provincial areas, Greater Manila Area, Metro Manila, etc.)

The franchising term is valid for ten (10) years and renewable for another five (5) years upon mutual agreement of both parties.

In terms of return on investment (ROI), Yellow Cab explains that several factors determine the ROI, such as managing projected sales through marketing and promotions, as well as the ability of the franchisee to manage the store’s operating expenses.

Franchise Package Inclusions

Part of the fee paid as franchise investment are the products to be served in the franchised store, including formulated ingredients and supplies. The franchisee may use designated suppliers approved by Yellow Cab.

An initial training program will also be provided to the franchisee, management team, and staff. The training fee is already included in the initial investment cost paid to the franchisor Max’s Group.

As part of continuing services, Yellow Cab will conduct periodic visits aside from National-level promotions and advertising. The Area Managers, who also serve as franchise coaches, are assigned to check on operations and ensure implementation of Yellow Cab’s systems and standards.

Yellow Cab promises to support the franchisee in each step of the way — from site evaluation, recruitment, training, management and development strategies in market entry. After the store launch and opening, the franchisee will continually be assisted in the management and operations, according to Yellow Cab.

How to apply for a Yellow Cab Restaurant Franchise

1. Fill out the Yellow Cab “Franchise Application Form”. (You may download a copy of the application form in the Yellow Cab website.)

2. Email the completed “Application Form” and “Letter of Intent” to:



Under the: MAX’S GROUP INC.

Penthouse, Ecoplaza Building,

2305 Chino Roces Avenue Extension, Makati City

Telephone: (02) 784-9000

3. Yellow Cab will contact the franchise applicant to discuss the franchisee’s interest and business plans.

4. Upon passing the preliminary evaluation, the franchise will meet with Yellow Cab to discuss concerns, provisions, and terms of the Yellow Cab franchise agreement. The franchise will then be awarded and the Yellow Cab franchise contract is executed with the franchisee.

See other franchise opportunities in the Philippines: Complete list of Philippine companies available for Franchising

Information Sources and Image Credits: Philippine Primer, Official Yellow Cab website, Max’s Group

About the Author


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