How to Franchise: Turk’s Shawarma (2018)
Are you craving for a shawarma today? Or perhaps you’re craving to own a Turk’s Shawarma franchise?
Turk’s Shawarma is currently one of the fast-growing franchises in the country and if you’re interested to know how you can operate your Turk’s franchise, continue reading below.
About Turk’s Shawarma
The business started with just a single stall in 2007. In less than 10 years, the business has expanded and now has over 300 outlets nationwide.
In 2017, Turk’s Shawarma decided to tap actor Piolo Pascual as brand endorser. We don’t know if Turk’s paid millions of pesos to Piolo Pascual but this decision proved to be a worthwhile investment, with Piolo’s celebrity endorsement helping catapult Turk’s as a recognized name among food stalls in the Philippines.
In terms of menu, the franchise takes pride in its distinct recipe of Turkish cuisine adapted to satisfy the Filipino palate, and currently their food offerings include:
- Beef and Chicken Pita Doner
- Kebab Wrap
- Beef and Chicken Doner on Rice
- Kebab on Rice
- Doner Platter
- Doner Steak
Shawarma vs. Doner vs. Gyros
Wait, did you notice that Turks is actually not offering “shawarma” in its menu?
That’s because shawarma is different from doner and also from gyros but, interestingly, these three items are also similar in a way.
The concept of meat being grilled using a spit or rotisserie is said to have originated from Turkey. They called this food item doner kebab, which means “rotating grilled meat.”
When the food was introduced to Greece, Greeks called it gyros, their word for “turning.” Popularity of the doner further spread throughout the Middle East and it was then called shawarma, the Arabic term for “turning.”
Whether it’s a doner or a gyros or a shawarma, the food item is the same — it’s beef, chicken, or lamb grilled on its own juice and the shaved meat becomes the main ingredient of the wrap.
These differences in terms also explain why Turk’s has recently dropped the word Shawarma in its brand name. They just go by Turks at present and since they associate themselves with Turkish cuisine, they sell doners, instead of shawarma.
Now that we know the food’s history, let’s find out how to franchise Turks in the Philippines.
Franchise Fee and Investment Cost
Turk’s offers various stores for franchise — from food kiosks to a full store — and the franchise fee will depend on the store the franchisee wishes to operate.
As of 2018, the Franchise Fee of Turks ranges from P1 million to P1.4 million but this doesn’t include other costs of franchising yet.
According to Turks, the total franchise investment can range from P1.6 million for a food cart / stall to P3.4 million for a full store.
In terms of the space requirement, store sizes are expected to be:
- 4 square meters (Food Cart)
- 8 to 10 square meters (Kiosk)
- 11 to 15 square meters (Take-out)
- 15 to 30 square meters (Food Stall)
- minimum of 20 square meters (In-line)
If you’re interested to franchise Turks, contact them at:
Telephone Number: (02) 990-99-92
If you’re interested in other franchise opportunities in the Philippines, view our Complete list of Philippine companies available for Franchising
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