How to Franchise: Serenitea Milk Tea
Without a doubt, Serenitea is one of the pioneers in the milk tea industry in the Philippines. The product concept may have originated from Taiwan, but it has successfully found its niche in the highly competitive food and beverage market in the country.
If you’re interested to take part in the Serenitea franchise business, read below to find out more information about the franchising steps, franchise fee and investment, and contact details.
The Philippine milk tea industry is still relatively young, primarily because milk tea originally is not a staple drink among Filipinos.
The milk tea idea is actually from the famous drink in Taiwan. Serenitea had to spend almost a year in conceptualizing, researching, and planning to produce a milk tea product that fits and satisfies the Filipinos’ discerning taste.
The owners took inspiration from the traditional method of steeping tea. They believed that this process conveys more passion and flavor to every cup of tea being served. To customize the drink further, sugar levels were added as an option to customers, as well as the introduction of sinkers, such as tapioca pearls, boba, grass jelly, red bean, pudding, and nata de coco.
Total Franchise Cost / Investment
You will have to contact the company for more information. The company will only divulge the franchise fee information to applicants who will pass the company’s stringent selection criteria.
Office Address: Unit 8A-1 and 8A-2 no.100 Concepcion Brgy. Buting, Pasig City
Mobile Number: +639474570230 / +63943700166
Information and Image Sources: BPI Family Ka-Negosyo, Official Serenitea website
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