How to Franchise: McDonald’s in the Philippines

James Ryan Jonas

Love to have your own franchise of McDonald’s in the Philippines?

Everything you need to know about the McDonald’s franchise — from franchise fee to the investment package inclusions to the contact details — is here. Read below to gain relevant information that can help you begin your McDonald’s franchising journey.

(See also: How much is the franchise fee of Jollibee?)

About the McDonald’s Franchise

franchise-logo-mcdonaldsAll over the world, more than 80% of McDonald’s restaurants are owned by franchisees.

McDonald’s started franchising in the Philippines in 1985, and has since expanded to build a network of over 200 franchised restaurants nationwide in recent years.

In the Philippines, the owner of and Master Franchiser of McDonald’s is Golden Arches Development Corporation.

McDonald’s franchisees are called Owner/Operators and play a major role in the global success of this world-renowned brand.

Benefits of Franchising McDonald’s

As a McDonald’s Philippines Owner/Operator, franchisees gain the following advantages:

  • Extensive support system to cover all aspects of the business, which includes operations, supply chain, and marketing support throughout the entire franchise term
  • World class training to deliver world class service and business success
  • 100% customer awareness of the world’s leading fast food restaurant
  • Access to world class suppliers that provide the necessary goods and services that go into great-tasting food and excellent services that customers enjoy
  • A peer network of franchisees and the McDonald’s network of over 27,000 employees nationwide

Main Products and/or Services Offered

  • Burger McDo
  • Big Mac
  • Big n’ Tasty
  • Quarter Pounder
  • Chicken McDo
  • Fillet-o-Fish
  • Pepper Burger Steak
  • McSpaghetti
  • McNuggets
  • McFlurry
  • Caramel Sundae
  • McCafe
  • McDo Kids’ Happy Meal
  • Twister Fries

Total Franchise Fee and Investment

How much does it cost to acquire a McDonald’s franchise in the Philippines?

The franchise fee typically ranges from P30 million to P50 million, depending on the store location and store layout. McDonald’s requires restaurants to be placed in locations or land that are owned or leased by the franchisee.

The total franchise investment may vary depending on the following factors:

  • Restaurant size
  • Suitability of existing building
  • Site location whether provincial or within Metro Manila
  • Equipment specifications involved based on the kind of menu offering (regular or limited menu line). In all cases, however McDonald’s specifies and approves the menu offerings.

Standard Package Inclusions

The franchise fee already covers the following package inclusions:

  • Architectural Planning and Design Fees
  • Building and leasehold improvements and other relevant site works necessary
  • Kitchen, air-conditioning and exhaust equipment
  • Cash registers
  • Emergency generators
  • Seating, signages and decor
  • Other furniture and fixtures

Franchising Terms and Conditions

The franchise contract is good for ten (10) years or lease contract of the land, whichever is shorter. The franchise agreement is renewable depending on the performance of the store.

McDonald’s grants franchises to an individual on a sole proprietorship basis. In the Philippines, franchises are also awarded on a per restaurant basis. Franchises are not awarded on a territorial or geographical basis.

Site Selection


As regards site selection, McDonald’s conducts feasibility study on the proposed site. The location is thoroughly studied and evaluated, including the store’s possible traffic count.

Application for the site and application for the franchise are treated and processed separately and independently from each other.

Contact Details

If you’re interested to be a McDonald’s franchisee / owner / operator, contact:

The Franchising Department
McDonalds Philippines
17th Floor, Citibank Center Bldg.
8741 Paseo de Roxas St.,Makati City

Telephone Number: 8888-500 local 5000

Cellphone Number: 09199112553

Email Address:

You might also be interested in other franchising opportunities here: Complete list of Philippine companies available for Franchising

See also: How to franchise Jollibee in the Philippines or abroad

James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.