How to Franchise: Tokyo Tokyo Restaurant

James Ryan Jonas

No doubt that many Filipinos love to eat Japanese food and that is the reason why Japanese restaurants continue to thrive in the country. One of the well-known players in the Japanese food industry in the Philippines is Tokyo Tokyo.

Looking forward to having your own franchise of Tokyo Tokyo someday? Learn more about Tokyo Tokyo’s franchise fee and investment requirements as you continue reading below.

About Tokyo Tokyo

Tokyo Tokyo’s first restaurant in the Philippines opened on April 22, 1985 at the Quad Car Park (now Glorietta). From one store, the company has grown to more than 60 branches nationwide.

Tokyo Tokyo is famous for serving Japanese dishes together with unlimited rice. Some of their food offerings include:

  • Beef Misono
  • Prawn Tempura
  • Ramen
  • Pork Tonkatsu
  • Red Iced Tea

If you are planning to franchise Tokyo Tokyo, then you must take note of the following franchise fees and other investment requirements.

Franchise Fee and Total Investment

The Tokyo Tokyo franchise fee is Php 1,200,000. In addition, franchisees need to pay a royalty fee of 5% and an advertising fee of 5% of gross sales.

Furthermore, franchisees must be ready to shell out around P10 Million for store construction and equipment. The store construction fee includes the following:

  • Equipment Seating
  • POS System
  • Furniture and fixtures
  • Signages
  • Leasehold improvements

The store area requirement is at least 160 sqm. The franchise term is for 10 years.

A Tokyo Tokyo franchise is inclusive of the following:

  • Use of Tokyo Tokyo’s signature products and trademarks
  • Continuous operational, training, and marketing support
  • Handling of the requirements needed from planning to construction c/o Tokyo Tokyo
  • Proven system with regards to opening and operating a chain of stores

Franchise Application

As an aspiring franchisee, you must be ready with the following documents:

  • Formal Letter of Intent
  • Accomplished Application Form
  • Location map of proposed site

The application form can be downloaded from their website. Fill out the form and email it to franchising@tokyotokyo.ph.

Contact Information

Head Office: 80-82 RCC Building, Brgy. Obrero, Diliman, Quezon City, Philippines

Telephone: (02) 370 1396

Email: franchising@tokyotokyo.ph

Looking for other food franchises? Check out our Complete list of Philippine companies available for Franchising

Information and Photo Sources: Tokyo Tokyo Website (www.tokyotokyo.com.ph)

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James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.