Adsense tips straight from Google

James Ryan Jonas

In the Optimization Tips for your Google Adsense Ads article, we summarized optimization tips that can help Adsense publishers earn more as explained in detail in the Adsense Blog.

Hungry for more Adsense tips? Here's what we got directly from Google. This is a concise list of tips Google kept repeating (and repeating… and repeating…) in the Adsense website.

Adsense Tips (straight from Google)

Experiment with your Adsense implementation

To optimize your site, experiment with sizes, shapes, colors, and positions. Measure the experiments diligently to track the performance of each ad unit.

Pick your Ad Positions Carefully

Google has said many times that ad placements above the fold generally perform better than those below the fold. Ads placed near rich content and navigational menu also do well because users usually focus on these areas of the page.

Wider Ad Formats Perform Better

Users read more text at a glance without having to skip a line and return to the left margin every few words. Thus it's better to use ad formats that are wide. Wider ad formats also lessen the likelihood of readers leaving the ad unit altogether.

Pick Colors that Complement your Site

It's now been an accepted Adsense rule that advertisemnts that blend well witin a site perform better than those that annoyingly stand out as ads. Ad color palette should blend in to the colors of the page but at the same time be rotated slightly to add variety and freshness to the ads.

Place Ads throughout your Site

Increasing ad exposure helps add variety across the site and offers users more selection. Regardless of the type of site or page, a Google Adsense ad can be used and made to blend perfectly with the page.

Use Channels to Track your Experiments

Channels allow you to view detailed reports on specific groups of pages. Channels can be added and managed in the Ad Settings tab of your Adsense account.

Opt in to Image Ads

Sites with high traffic but low click-through rates can significantly increase their revenue by allowing Google to serve cost per thousand (CPM)-based image ads.

Try Link Units on your Site

Link units allow users to drill down and view a whole page of useful Google ads on a particular topic. Link units are also a great way of adding ads to a page without using up space.

Implement Adsense for Search

Adsense Search allows publishers to provide users with useful information while generating a new revenue stream.

You've heard it all, straight from Google itself. What are you waiting for? Get to work, optimize your ads, and start earning more from Google Adsense!

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James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.