You’ve got mail! A customized optimization report from Google Adsense

James Ryan Jonas

Quick, log in to your Google Adsense account now, go to "Reports > Overview," then scroll down a bit. What do you see?

You've got mail! From Google Adsense!

Google Adsense started sending today customized optimization tips to Adsense publishers.

More specifically, our system will automatically analyze your account and ad settings. Based on these findings, you'll receive a notification each month in your Adsense account if there are changes you can make to improve your overall Adsense performance.

Screenshot of this new section in Adsense and their personal message to me after the jump.

Here's where you can find your personal Adsense's customized optimization tip and report.

Google Adsense Customized Optimization Tip

And here's my "April 2007 Optimization Report" from Google:

Dear Publisher,

Here is your optimization report for the month of April. After an automatic review of your sites, we think you might be able to improve your monetization using the following tips:

You may be filtering ads that monetize well on your site.

Hmm, looks like Google noticed my completely filled-up Competitive Ad Filter list. The Competitive Ad Filter allows publishers to block specific ads from appearing on one's site and in my case, I've disallowed 200 URLs (200 is the current limit) from having their ads appear on since last year.

I disallowed them because most of them are what is called Made-for-Adsense (MFA) sites. These sites pay very less for every click. So if you have an option to block these sites in order for higher-paying ads to appear on your site, why not grab the opportunity, right?

Of course, you still need to regularly check your Ad Filter list because your strict targeting of ads may also lead to lower number of advertisers on your site, hence, lower Adsense income.

More on Made-for-Adsense or MFA sites in another article.

[tags]Google Adsense, Adsense, optimization, tips, Adsense tips, Google Philippines, Adsense Philippines, Google, Pinoy, Optimization Report[/tags]

James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.