Home / Google Adsense / Banned by Google Adsense? Here’s how to reinstate your account

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Is it the end of the road for you if you received this dreaded email from Google Adsense?

It has come to our attention that invalid clicks have been generated on the Google ads on your site(s). We have therefore disabled your Google AdSense account.

Please understand that this step was taken in an effort to protect the interest of the AdWords advertisers.

A publisher’s site may not have invalid clicks on any ad(s), including but not limited to clicks generated by:

– a publisher on his own web pages
– a publisher encouraging others to click on his ads
– automated clicking programs or any other deceptive software

– a publisher altering any portion of the ad code or changing the layout, behavior, targeting, or delivery of ads for any reason

Practices such as these are in violation of the Google AdSense Terms and Conditions and program polices, which can be viewed at:

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Publishers disabled for invalid click activity are not allowed further participation in AdSense and do not receive any further payment. The earnings on your account will be properly returned to the affected advertisers.


The Google AdSense Team

If you feel you were “unfairly” banned by Google Adsense because of “invalid clicks” you did not commit, don’t fret. Account reinstatement, although rare, is possible.

YFS1 and SEOPedia both talked about the proper steps to approaching this situation. I’m consolidating and summarizing their suggestions here.

Do note, however, that this only applies to cases where you were not at fault.

This means you did not click on your own ads, did not encourage visitors to click on your ads, and did not violate any Google Adsense’s Program Policies. If you did, stop reading right now. This article can help you no more.

How to ask Google to reinstate your banned Adsense account

  • 1. Don’t simply appeal by replying to the Google mail that notified you that you have been banned. File a formal appeal for reinstatement using Google’s official Invalid Clicks Appeal Form.
  • 2. Correctly input all needed information in the form. Also include your real name, address, and other contact information (preferably the same information in your Adsense profile). This sends Google a signal that you are serious in your appeal.
  • 3. Phrase your email in a formal, corporate, sincere manner. Always check for correct spelling and grammar. Do not curse, rant, or threaten legal action against Google. In the same way that you will be annoyed at a fiery email sent to you, Google will certainly not appreciate similar emails.
  • 4. Offer to cooperate with Adsense, in the best possible way you can, should they decide to investigate your case. Show concrete proofs of your “innocence” — traffic logs of your site, explanation of possible causes of invalid clicks, screenshots and evidence that those clicks were not made or intended by you. Include a line that says something like, “If there’s anything else I can do to help in your investigation of my account, please let me know.”
  • 5. If Google has still not responded to your issue, send regular follow-up emails but make sure you DON’T SPAM them. When sending follow-ups, ensure that your writing is calm and patient. A mail that says “Still no reply after two weeks? C’mon, Google, don’t tell me you’re not reading my emails!!!!” will definitely ruin your chances of a possible reinstatement.

Several publishers who got banned got their accounts reinstated after following the steps above. You can do the same.

Good luck in getting your banned Adsense account back!

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