Call it the “Arroyo legacy,” credit “Aquinomics,” or simply attribute it to good market fundamentals, but there are more and more reasons now to say that it is indeed more fun in the Philippines — compared to other countries.
Socioeconomic classes (SEC) ABCDE explained
Market researchers and brand marketers usually use five socioeconomic classes — Class A, B, C, D, E — when describing income segments of a population.
In the Philippines, it’s tough to describe who really comprise these segments and how big the segments are due to lack of credible and substantive researches.