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What does “Buy, Sell, Hold” mean? Comparing Stockbroker and Analyst Ratings

Buy Sell Hold - Stock Trading

When issuing stock recommendations, brokers and analysts may use the same terminologies but may differ in the meaning of the recommendations.

For example, a “Buy” rating — as opposed to “Strong Buy” — may mean that the stock is “projected to increase in value in a longer-term duration”, while “Strong Buy” may mean that the stock will “appreciate in value in the next 12 months”.

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