If you’re Microsoft Corporation, what do you do to challenge Google’s dominance in the online advertising industry?
You acquire another search engine, albeit struggling, company such as Yahoo!.
That seems to be Microsoft’s plan when it submitted an unsolicited takeover bid of $44.6 billion.
The offer of $31 per share is a 62% premium to Yahoo! stock’s closing price on Thursday. Yahoo climbed $10.40 a share, or 54%, to $29.58 in premarket trading after the announcement.
