Optimization Tip 4: Know your audience and find out who’s clicking on your ads (and who’s not) — and why



You've optimized your ads, advertised to drive traffic to your site, and still no one's clicking. What's wrong?

If you find yourself asking that question, it's time you analyze your audience and understand why and how they come to your site and what they do there. You should start searching for keywords that lead to your site, pages visitors usually go to, amount of time they spend on the site, and other information that will help you understand who's clicking on the ads in your site and who's not and why.

There are a lot of free online resources to help you with this, but Google is providing two free tools that you can easily and immediately use.

Google Sitemaps

Google Sitemaps is a free service offered by Google to help its crawlers better index web sites. A sitemap, according to Wikipedia, is:

… a webpage that lists the URLs for a site. It enables webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

Sitemaps are particularly beneficial in situations when it is difficult for users to access all areas of a website through the browseable interface. For example, a site with a large "archive" or "database" of resources that aren't well linked to each other (if at all), only accessible via a search form. The webmaster can generate a sitemap containing all accessible URLs on the site and submit it to search engines.

You need to create your sitemap first before submitting it to Google. You can use a variety of free online tools, including the all-in-one sitemap maker, AutoMapIt. After creating the sitemap, submit it to Google Sitemaps using your Google account.

How does Google Sitemaps help you increase Adsense earnings? One, it lets you see what keywords on the web are used to link to your site. This helps you understand why you rank high in certain keywords. You can also see which page/s in your site has a higher Google PageRank (PR). You'd be surprised to find out that most of the time this is not your homepage. To increase Adsense earnings, optimize the ads in these high PR pages.

Google Sitemaps also lets you see which pages on your site are not crawled or indexed by Google. This can help you fix your pages to improve overall coverage. It also shows you Google searches that created clickthroughs to your site and where you were positioned in each search query. If you're wondering whether a certain keyword will lead a visitor to your site, Google Sitemaps will show you that.

Google Analytics

Google Analytics generates detailed statistics and analysis of visitors to a site. It lets you see whether things are effective in the site so you can implement changes when necessary. All you need to do is add a couple lines of code to each page in your site. Reports are then generated showing you:

  • pageviews of each of individual web pages
  • the average time spent on each page
  • new vs. returning visitors
  • visitors' geographical location and language
  • their browser and platform choices
  • click path data

Google Analytics offers three dashboard views of data: Executive, Marketer, and Webmaster. In addition, there are currently over 80 distinct reports each customizable to some degree. These reports ultimately help you analyze who comes to your site, from where and why, what they do in your site, and how long they stay.

With Google Sitemaps and Google Analytics (and other site analysis tools), it's become easier to determine who your site audience is. Armed with this knowledge, you can now find ways to tweak your site to generate more ad clicks and, consequently, Adsense earnings.

See other Google Adsense Optimization Tips:

Optimization Tip 1: Test and track your ads using channels

Optimization Tip 2: Design the “perfect” ad

Optimization Tip 3: Increase earnings with other Adsense features

[tags]Google Adsense, adsense, optimization tips, increase ad clicks, Google Sitemaps, Google Analytics, adsense guide, adsense basics, adsense tips[/tags]

About the Author

PSEi support seen at 6,200 and 6,000 amid weaker Peso

In a not-so-surprising move, the U.S. Federal Reserve (Fed) yesterday raised interest rates by 75 basis points (bps) or 0.75% in a bid to tame rising inflation in the United States. This was the third consecutive 0.75% rate hike by the Fed, which brings the federal funds rate, the central bank’s benchmark interest rate, to ... Read more

Official SWIFT Code of BDO, BPI, Metrobank, Philippine banks

When sending cash remittances or wire transfer to a bank account in the Philippines (such as BDO, BPI, Metrobank, Landbank, DBP, etc.), you’ll surely need the SWIFT Code of the bank. Look no further because you can find all the SWIFT Codes you need in this list! Make sure you’re using the right bank code ... Read more
blank

How to Waive your Credit Card Annual Fee (BDO, BPI, Metrobank, RCBC, Citibank, UnionBank)

Without a doubt, one of the most annoying fees that credit cardholders have to pay is the annual fee. Majority of cardholders are familiar with this fee and majority of us likely pay this grudgingly year after year after year. In the case of my credit card with BPI (Bank of the Philippine Islands), I’m ... Read more
blank

Why Filipinos do not become business owners or entrepreneurs

For a majority of Filipinos, entrepreneurship does not seem to be a typical, expected path. This is not surprising, considering that in school, students are primarily taught to become employees after graduation. Students train for years to become staff workers, reporting to a supervisor, and just waiting to receive their wages or salaries every month. ... Read more
blank

My experience investing in Mutual Funds in the Philippines

I started investing in mutual funds when I was 22 years old. As an Overseas Filipino Worker (OFW) then, I was fortunate to be able to save some money at that young age because of my work abroad. One time while I was on vacation in the Philippines, I saw a large billboard in EDSA ... Read more
blank

Income Tax Tables in the Philippines (2022)

The Philippines’ new tax reform bill, known as TRAIN or Tax Reform for Acceleration and Inclusion, was signed into law on December 19, 2017 and its implementation began on January 1, 2018. What are the new income tax rates under the TRAIN law? How will TRAIN affect income taxes of individuals and corporations? How is the ... Read more
blank

PSE Stocks Performance under each Philippine President (1987-2021)

Did you know that Philippine stocks were able to achieve an astounding growth of 800% in a span of 30 years? From 1987 until 2018, the Philippine Stock Exchange index (PSEi) rose from 1,000 points to a peak of 9,000 points — generating a return of 800% over 30 years. (The PSEi is an index ... Read more
blank

SSL 2022: Salary Increases for Teachers, Nurses, Gov’t Employees

Good news to all government employees! There’s a new round of salary increases beginning January 1, 2022! Millions of employees of the Philippine government — including public school teachers, nurses and staff of government hospitals, and workers in local and national government agencies, etc. — will be getting an automatic salary adjustment this 2022 under ... Read more
blank

PSE Trading Hours in 2022: What time open, when closed?

Before you take the plunge into stock trading and investing, make sure you understand what stocks are and how the Philippine Stock Exchange (PSE) operates. Unlike other investments that are relatively safe, stock trading is risky and loss of money is a possibility. So before you deep dive into the exciting world of stock trading, ... Read more

Price Floor and Price Ceiling of PSE Stocks

Trading bands in the PSE come in two forms: Price Ceiling, or the upper price limit, and Price Floor, or the lower price limit.

5 thoughts on “Optimization Tip 4: Know your audience and find out who’s clicking on your ads (and who’s not) — and why”

  1. Hi there, You might have performed a fantastic job. I?ll definitely digg it and individually suggest to my pals. I’m sure they’re going to be took benefit from this site.

    Reply
  2. Rather entertaining many many thanks, I believe your visitors could possibly want significantly more content articles similar to this carry on the superior operate.

    Reply

Leave a Comment