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How to Franchise: Jollibee (Franchise Fee in the Philippines, US, HK, Singapore, Middle East)


Jollibee is undeniably the largest fastfood and quick service restaurant company in the Philippines.

Aside from operating Chow King, Red Ribbon, Mang Inasal, Greenwich, Burger King master franchise in the Philippines, and Panda Express (coming soon to the Philippines), they are also now the owners of international brands such as Coffee Bean & Tea Leaf (worldwide), Smashburger (in the United States), and Tim Ho Wan (in Asia-Pacific).

Interested to be part of the global success of Jollibee? Are you thinking of operating your own Jollibee franchise? Read on to find out how much is the franchise fee of Jollibee in the Philippines and abroad and see what it takes to be a franchise owner!

History of Jollibee

Jollibee store Philippines

Jollibee is the flagship restaurant of food giant Jollibee Foods Corp. (JFC), a multinational chain of fast food restaurants headquartered in Pasig City, Philippines.

Interestingly, Jollibee actually did not start as a fried chicken or hamburger store. Its owner, Tony Tan Caktiong, initially opened a Magnolia Ice Cream parlor in 1978 in Cubao, Quezon City. After a few years of operations, he noticed that his customers were clamoring not just for desserts but for hot meals and other meal items, which is why he decided to shift focus from ice cream to hotdogs, hamburgers, and rice meals.

Soon enough, customers no longer associated Jollibee with ice cream, but with its trademark “langhap sarap” (literally “aroma goodness”) items such as Chickenjoy, Yumburger, Amazing Aloha Burger, Jollibee Spaghetti, and Peach Mango Pie, among others.

Jollibee History - Magnolia Ice Cream

Jollibee started in 1975 as an ice cream parlor before pivoting to become a Quick Service Restaurant (QSR). (Image Credits: JFC Annual Report 2017)

Jollibee Acquisitions

Jollibee quickly grew primarily through acquisitions, buying Greenwich, Red Ribbon, Chowking, and Mang Inasal. (Image Credits: JFC Annual Report 2017)

Jollibee - Smash Burger, Panda Express, Coffee Bean

In recent years, Jollibee embarked on a global expansion plan, acquiring Smash Burger in the US, Tim Ho Wan franchise in Asia-Pacific, and 100% of Coffee Bean & Tea Leaf worldwide. (Image Credits: JFC Annual Report 2017)


Looking for other popular and profitable food cart franchises in the Philippines? Check out PinoyMoneyTalk’s list of 100 Best Franchises in the Philippines under Php 1 Million


As seen in the table below, sourced from the 2018 Annual Report of Jollibee Foods Corp. (JFC), the company operates thousands of its restaurant brands globally, with the flagship Jollibee accounting for almost 1,400 of these stores worldwide.

Number of Jollibee stores and JFC brands worldwide

JFC BrandNumber of stores worldwide (in 2018)
Jollibee1,378
Chowking620
Mang Inasal552
Red Ribbon499
Greenwich285
Burger King101
Smashburger349
Highlands Coffee317
Yonghe King320
Hong Zhuang Yuan44
PHO2435
Dunkin’ Donuts13
HardRock Cafe8
Coffee Bean & Tea LeafTo be added in 2019

Jollibee’s International Locations

The flagship store, Jollibee, operates restaurants in more than 100 international locations around the world. It is currently present in ten (10) countries including:

  • USA (California, Hawaii, New York, Texas, Washington, Illinois, Nevada, New Jersey, Virginia, Florida, etc.)
  • Saudi Arabia (Riyadh, Al-Khobar, Jeddah, Jubail, Taif, Yanbu, etc.)
  • Kuwait (Kuwait City, Al-Ahmadi)
  • United Arab Emirates (Dubai, UAE)
  • Qatar (Doha, Al Khor, Al Rayyan)
  • Bahrain
  • Hong Kong
  • Brunei
  • Vietnam
  • Singapore

Jollibee’s Acquisitions and Joint Ventures

In line with Jollibee’s vision to become “one of the Top 5 Restaurant Companies in the World,” as shared by former JFC Group President Jose Maria A. Miñana, Jr.  in a BusinessWorld interview in 2016, the company has embarked on an aggressive global expansion plan that saw it acquire multinational food brands or partner with other popular food companies.

Since 2011, Jollibee has been the master franchisor and operator of Burger King in the Philippines. It currently operates more than 500 Burger King stores locally.

In 2019, JFC announced its “largest and most multinational” acquisition so far, paying $350 million to acquire 100% of global coffee chain Coffee Bean & Tea Leaf (CBTL). Coffee Bean & Tea Leaf, with headquarters in Los Angeles, California, has 1,189 outlets in 27 countries as of end-2018. According to JFC Chairman Caktiong, the CBTL acquisition will “add 14% to [JFC’s] global system-wide sales, 26% to its total store network, and will bring international business’ contribution to 36% of worldwide sales.”

In 2018, the conglomerate completed the full acquisition of US burger chain Smashburger. ABS-CBN News reported that JFC paid an additional $10 million to raise its stake from 85% to 100% of the company. Smashburger is an American hamburger restaurant chain from Denver, Colorado with more than 370 outlets across the US.

Also in 2018, Jollibee acquired a significant 45% stake in Singapore’s Titan Dining LP, the master franchise owner of Tim Ho Wan in Asia Pacific. Jollibee will operate a Tim Ho Wan restaurant in Shanghai, in preparation for a possible “100% ownership” of the entire Tim Ho Wan master franchise in Asia Pacific by 2025.

It was announced in 2018 that Jollibee will also bring to the Philippines the American Chinese restaurant Panda Express. JFC has set up a joint venture with the original owners to initially operate five (5) branches in the Philippines. Panda Express is a family-owned Chinese American restaurant group headquartered in Pasadena, California, with more than 2,100 outlets in a dozen international locations.

Bloomberg News also reported that Jollibee is planning to acquire the UK sandwich restaurant Pret-A-Manger (Pret) but negotiations reportedly fell through.

In addition, Jollibee owns and operates dozens of outlets of Yonghe King, a Taiwanese restaurant chain in China, and Hong Zhuang Yuan, a full-service restaurant chain in Beijing.

How to Franchise Jollibee in the Philippines

According to the company, more than half of the Jollibee stores in the Philippines are managed and operated by franchisees. To be eligible as a franchise owner, Jollibee requires franchisees to have the following characteristics:

  • With good community standing
  • Strong leadership and people-handling skills
  • Willingness to devote time in managing the restaurant
  • Can successfully complete the required training program

Take note that Jollibee awards franchises only to individuals. This means only a person, not a company, can initially apply for a franchise. However, upon approval of the franchise application, the individual can create a corporation, but he or she must have clear majority ownership in said corporation, according to JFC.

The franchisee is also required to successfully complete a 3-month full time Basic Operations Training Program (BOTP) at a designated Jollibee training store.

Philippine Franchise Application Steps

Interested to start your franchise journey? Simply follow these steps.

1. Fill out the Jollibee Franchise application form online available at www.jollibee.com.ph or submit the documents to the contact address below.

2. Prepare a proposal containing the following documents:

  • Letter of Intent – containing the exact address of the proposed site, franchise applicant’s mailing address, contact numbers, etc.
  • Vicinity Map of Proposed Site – to guide Jollibee’s field personnel who will visit the location and conduct on-site evaluation
  • Legal document certifying applicant’s ownership of the site (optional)
  • Detailed resume or bio-data of franchise applicant

3. Mail the documents to:

JOLLIBEE FOODS CORPORATION

Franchising Services Department
5th Floor Jollibee Plaza
#10 F. Ortigas Jr. Road
Ortigas Center, Pasig City 1605

Application processing is done within one month from application. Jollibee emphasizes, though, that mere submission of the application form does not obligate the applicant or Jollibee in any way. Jollibee says the processing is just the first step (evaluation of proposed location) in the entire application process.

Jollibee Franchise Fee in the Philippines

Franchise fee of Jollibee in the Philippines

How much is the Jollibee franchise fee and required investment in the Philippines?

As of 2019, the franchise fee of Jollibee ranges from P35 Million to P55 Million per store.

We have been monitoring its franchise cost and we noticed that it has constantly risen from previous years as follows:

  • In 2017 – Jollibee ‘s required franchise investment was P30 Million to P40 Million per store
  • In 2014 – Jollibee’s total franchise fee was P25 Million to P35 Million

Franchise Investment and Inclusions

This total investment amount includes the construction of the store, kitchen equipment and facilities, furniture and fixtures, aircon system, signage, and pre-operating expenses.

However, it does not include yet the cost of food ingredients, employee salary and wages, venue lease or rental fee, and other related expenses, all of which are to be shouldered by the franchise owner.

According to Jollibee, they will assist in the recruitment and training of the franchisee’s management team. However, this team will be employees of the franchisee and, as such, their salaries and benefits will be paid by the franchisee even while on training.

Return on Investment (ROI) and Payback Period

According to Jollibee, restaurant profitability is dependent on several factors such as sales, market potential, investment and the ability of the franchisee to control his operating expenses. Details of investment cost, return of investments and other franchising details will be discussed with the prospective franchisee once Jollibee has approved the application.

How to Franchise Jollibee in other Countries

According to the company, individuals interested to franchise Jollibee in locations abroad must be:

  • An entrepreneur who is self-driven
  • Willing to devote time to oversee the day-to-day operation of his restaurant
  • Willing to undergo full-time training on restaurant operations
  • Able to fund the investment requirement
  • With minimum Net Worth of $5 Million (equivalent to around P255 Million)

Take note of the final requirement in the bullet points above: the franchise applicant must prove to have net worth of at least $5 Million or around P255 Million!

Same with the requirement for franchises in the Philippines, international franchisees can only be individuals. The individual can then organize a corporation (but he or she must show clear majority ownership) once the franchise is awarded. The franchisee is also required to undergo a 3-month full time Basic Operations Training Program at a designated Jollibee training store.

International Franchise Application Steps

Simply refer to the step-by-step guide below if you’re planning on franchising a Jollibee store in another country:

1. Fill out the Jollibee franchise application form online which can be found at www.jollibee.com.ph. The documents may also be physically submitted at the Jollibee Philippines head office below.

2. Prepare a proposal containing the following documents:

  • Letter of Intent – containing the exact address of your proposed site, your exact mailing address, contact numbers, etc.
  • Detailed resume or bio-data of the applicant
  • Profile of the company interested to franchise
  • Demographic and economic information of the market you are interested to franchise in. Potential customers, including estimated number of Filipinos, and other nationalities.
  • List of possible sites that the applicant or the company can acquire
  • Financial records showing financial liquidity, total assets, capability of the applicant or the company to fund the Jollibee stores planning to be put up.

3. Mail the documents to:

JOLLIBEE FOODS CORPORATION

c/o Ditas Comoda
International Operations
10th Floor Jollibee Plaza
#10 F. Ortigas Jr. Road
Ortigas Center, Pasig City 1605

4. Submission of an application form does not obligate you or Jollibee in any way. It is just the first step in the application process, which is an evaluation of your proposed location. Actual selection of a franchisee is always in Jollibee’s sole discretion.

Franchise Fee of Jollibee in other Countries

How much is the franchise fee for Jollibee locations abroad?

As of 2019, the cost to franchise Jollibee in other countries ranges from $450,000 to US$800,000 (equivalent to around P23 million to P42 million) per store.

Interestingly, there has been no change in this franchise cost from the time this article was initially posted in PinoyMoneyTalk.com back in 2014.

This investment amount already includes the franchise fee, construction of the store, kitchen equipment and facilities, furniture and fixtures, aircon system, signage, and pre-operating expenses. It does not include the cost of food ingredients, employee salary and wages, venue lease or rental fee, and other related expenses, all of which are to be shouldered by the potential franchise owner.

Details of investment cost, return of investments and other franchising details will be discussed with the applicant once the application has been approved.


Looking for other popular and profitable food cart franchises in the Philippines? Check out PinoyMoneyTalk’s list of 100 Best Franchises in the Philippines under Php 1 Million


Information and Image sources: Jollibee’s Official Website and Facebook page






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10 thoughts on “How to Franchise: Jollibee (Franchise Fee in the Philippines, US, HK, Singapore, Middle East)”

  1. Daniel Koepf says:

    Hehe, Jollibee, the fastfood restaurant in the Philippines where Filipinos can not get enough of it but at the same time, Jollibee does not have much success in any other country.

  2. AJ Orpiano says:

    Will you discuss how much is the investment cost, the return of investment, and the other franchising details? We need it for our business proposal in our subject. I’m a high school student.

  3. Francis Sylva says:

    Too bad I don’t have 5 million dollars to own a franchise no one knows about.

    1. Pablo B. Rosario says:

      Yet you somehow found your snide ass to their website to post a useless comment. I know, you need “something” in your life to make you feel good, and you thought your comment would do it for you. Child!

  4. Angeline says:

    I’m from Ontario Canada , I’m interest have Jollibee Franchise, Can you give me information and do I have chance to open Jollibee Franchise.
    Jollibee already have one in Mississauga Ontario,
    Angeline

  5. Alexander Alonzo says:

    My name is alexander Alonzo from Seattle Washington.
    I am very interested opening up a franchise in the federal way area south of seattle.
    What steps do I have to take to earn a franchise.

  6. eldina tolosa palma says:

    willing to franchise jolibee don antonio branch quezon city.

    1. john mark says:

      hi maam please check this. we are open for franchise of BAREQUE BREAK RESTO TYPE. just for only 650,000
      https://www.facebook.com/johnmarkifranchisebrokerage/
      kindly call if ever you are interested #09661874173

  7. Felix garcia says:

    My name is Felix Garcia with FMG Consulting and would like to know
    How I can become a franchisee.

    Thank you.

  8. Ulysses Lacson says:

    One day, I’ll have one of those..

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