How to Franchise: Generika Drugstore
Looking to franchise a Generika Drugstore?
Here are relevant information that can help you understand how to franchise, how much you need and who to contact to start your own Generika Drugstore franchise.
About Generika Drugstore
Generika Drugstore was established in September 2003 to address the need for affordable medicines and promote the use of generic drugs in the context of high prices of medicines in the country. The company is a joint venture composed of the family of Teodoro and Rosalinda Ferrer and the family of Alexandra and Julien Bello.
The first office was in a small 2-bedroom apartment in Goodwill Village, Parañaque City. Progress was slow as none of the stockholders had a medical background, nor were familiar with the local drug industry and the retail business. Gradually, the company built the organization by hiring pharmacists and other key employees; contacted drug wholesalers and suppliers; formulated internal company policies and procedures; opened bank accounts and made first purchases of medicines and related products.
A major milestone came in May 2004 when the first Generika Drugstore outlet was opened in Montillano, Muntinlupa. More company-owned stores followed after. With 16 stores, the company took the next big step into franchising the Generika Drugstore business model in May 2008.
As of February 2013, Generika has a total of 350 stores nationwide.
Main Products and/or Services Offered
- Generic medicines
- Branded medicines
- Consumer goods
- Medical supplies
- Cellphone loads
- Globe BanKo
- Libreng Konsulta
- Mobile Laboratory test
- Free Blood Pressure
- Glucose, Uric and Cholesterol test
The Generika Drugstore franchise fee will depend on the size of the outlet store. Specifically, the franchise fee amount per type of drugstore is:
- Standard Package – P150,000
- Satellite Package – P50,000
- Small Town Package – P50,000
- Twin Store Package – P50,000
- Drugstore Conversion – P100,000
- Mini-Town Package – P30,000
Total Franchise Cost and Payback Period
Still, there are other costs that the franchisee will have to shell out to initially operate the drugstore. According to Generika, the total initial investment, including the franchise fee, may range from P650,000 to P1,300,000.
The payback period is said to be 1.5 to 2 years depending on location.
Standard Package Inclusions
- Franchise Fee and Development Fund
- Store Supplies
- Computer Package
- Retail Expert – POS system
- Security Deposit
- Initial Inventory
Contact Person: Mr. Edward T. Santos (Business Development Administrative Supervisor)
Office Address: DPI Bldg., 1st St. Cor. 2nd St., Cervantes Compound, KM. 17, West Service Road, Parañaque City
Telephone: +6328281818 loc. 161
Mobile Number: +639328447948
Sources: BPI Family Ka-Negosyo, Philippine Franchise Association, Official company website
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