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How to Franchise: Generika Drugstore

Looking to franchise a Generika Drugstore?

Here are relevant information that can help you understand how to franchise, how much you need and who to contact to start your own Generika Drugstore franchise.

About Generika Drugstore

franchise-logo-generika-druGenerika Drugstore was established in September 2003 to address the need for affordable medicines and promote the use of generic drugs in the context of high prices of medicines in the country. The company is a joint venture composed of the family of Teodoro and Rosalinda Ferrer and the family of Alexandra and Julien Bello.

The first office was in a small 2-bedroom apartment in Goodwill Village, Parañaque City. Progress was slow as none of the stockholders had a medical background, nor were familiar with the local drug industry and the retail business. Gradually, the company built the organization by hiring pharmacists and other key employees; contacted drug wholesalers and suppliers; formulated internal company policies and procedures; opened bank accounts and made first purchases of medicines and related products.

A major milestone came in May 2004 when the first Generika Drugstore outlet was opened in Montillano, Muntinlupa. More company-owned stores followed after. With 16 stores, the company took the next big step into franchising the Generika Drugstore business model in May 2008.

As of February 2013, Generika has a total of 350 stores nationwide.

Main Products and/or Services Offered

  • Generic medicines
  • Branded medicines
  • Galenicals
  • Consumer goods
  • Medical supplies
  • Cellphone loads
  • Globe BanKo
  • Libreng Konsulta
  • Mobile Laboratory test
  • Free Blood Pressure
  • Glucose, Uric and Cholesterol test

No. of Branches

  • Metro Manila – 104
  • Luzon – 202
  • Visayas – 28
  • Mindanao – 19

Franchise Fee

  • Standard Package – P150,000
  • Satellite Package – P50,000
  • Small Town Package – P50,000
  • Twin Store Package – P50,000
  • Drugstore Conversion – P100,000
  • Mini-Town Package – P30,000

Total Franchise Cost / Investment

P650,000 to P1,300,000

Standard Package Inclusions

  • Franchise Fee and Development Fund
  • Store Supplies
  • Computer Package
  • Retail Expert – POS system
  • Security Deposit
  • Initial Inventory

Payback Period in months: 1.5 to 2 years (depending on location)

Contact Person

  • Mr. Edward T. Santos (Business Development Administrative Supervisor)

Contact Details:

Office Address: DPI Bldg., 1st St. Cor. 2nd St., Cervantes Compound, KM. 17, West Service Road, Parañaque City

Telephone: +6328281818 loc. 161

Mobile Number: +639328447948






See also: Complete list of Philippine companies available for Franchising

Sources: BPI Family Ka-Negosyo, Philippine Franchise Association, Official company website

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One thought on “How to Franchise: Generika Drugstore”

  1. Joanne Torres says:

    Hi. I am a licensed pharmacist, but non-practicing since our business is in education and retail. I am very much interested in franchising a Generika Drugstore in Iloilo, maybe in Tigbauan or in the city. I am also open to areas near my residence in San Juan.

    Thank you and hoping for your prompt reply.

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