How to Franchise: Chic-Boy Restaurant

James Ryan Jonas

Are you craving today for Chicken Inasal or Cebu Pork Liempo, coupled with rice-all-you-can treat? Perhaps you’re looking to eat at Chic-Boy, or maybe you’d love to have your own franchise of Chic-Boy instead?

Everything you need to know about the Chic-Boy’s franchise — from franchise fee to the franchise package inclusions to the contact details — is here! Read below to learn how to begin your Chic-Boy’s franchising journey.

About Chic-Boy

The company name’s “Chic-Boy” actually stands for “chicken at baboy,” the primary food offerings of this semi-fast food restaurant operated by Pier One Bar and Grill Holdings Corporation.

Chic-Boy’s founder, Francis Juan, opened the first store in Cebu in 2010. The idea was to give Filipino food lovers a taste of Cebu lechon and lechon manok at affordable prices. In that same year, on May 5, 2010, Chic-Boy opened its first dine-in store in Makati City, Metro Manila.

Chic-boy’s specialty is its Cebu Lechon Manok and Cebu Lechon Liempo. These Cebu Lechon specialties are stuffed and marinated with spices and herbs, and broiled over charcoal to achieve a distinct lechon taste.

Chic-boy’s wide variety of meals include their Chibog busog meals and rice-all-you-can treats, including:

  • Chicken Inasal from Bacolod
  • Inihaw na Liempo
  • Pork Barbecue
  • Lechon Sisig
  • Chicken Sisig
  • Bangus Sisig
  • Tuna Sisig

Franchise Fee and Total Investment

The franchise fee for a Chic-Boy restaurant is P950,000. Franchisees are also required to pay an additional P300,000 as Commissary Deposit.

Depending on the store size, the total franchise investment may range from P5 Million to P6 Million.

In addition to the initial cash outlay, Chic-Boy also requires franchisees to pay a Royalty Fee of 5% and Advertising Fee of 2% on the monthly gross sales of the branch.

The projected payback period on the franchise investment, Chic-Boy claims, is around 2 to 2.5 years.

The franchise term is initially for 7 years.

Steps in Applying for a Chic-Boy Franchise

To open your own Chic-Boy franchised outlet, you will need to do the following:

  1. Send a Letter of Intent to The letter of intent should contain the following
  • Interest in franchising Chic-boy
  • Proposed site with complete address and location map
  • Resume along with your 2×2 photo

2. After sending your letter of intent, they will reply to you with a copy of the franchise presentation and application form.

3. Chic-boy will assess the proposed site, meet with you, and keep in touch until you reach a franchise agreement.

Contact Details

For more information about the Chic-Boy franchise, contact them here:

Address: Pier One Building, Cabrera Road, Kaytikling, Barangay Dolores, Taytay Rizal, Philippines

Phone No: (02)658-3992, (02)658-4564, (02)809-3374

Fax No.: (02)656-3992 Loc. 102


You might also be interested in other franchising opportunities here: Complete list of Philippine companies available for Franchising


Information Source and Image Credits: Entrepreneur Philippines, ABS CBN, Metrodeal,,

James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.