How to Franchise: Anytime Fitness in the Philippines

James Ryan Jonas

Lose weight or lift weights anytime of the day — while making money! — by franchising your own Anytime Fitness Gym in the Philippines! Read more to find out how you can jumpstart your AnyTime Fitness franchising journey.

About Anytime Fitness

AnyTime Fitness started in Minnesota, USA in 2002. The founders created the club with the goal of making it a trend-setting business that incorporates “fun, fitness, and funds” for its partner franchisees. They combined convenience and technology with the fitness business and developed a 24-hour, co-ed fitness franchise that allows members to use the facilities anytime of the day.

Here are some of the services and features offered by Anytime Fitness:

  • Anywhere Club Access – allows members to use all Anytime Fitness centers worldwide
  • Certified Personal Training – for convenience and guidance of its members
  • Onsite Security Systems – incorporates proprietary access software and onsite security systems to keep its members safe while they work out

According to the company, Anytime Fitness currently operates at least 3,500 clubs in several countries, with more than 2 million members total. The company also claims that two franchises are being opened worldwide every day.

Franchise Fee & Total Investment

To franchise Anytime Fitness in the Philippines, you will need to pay an initial Franchise Fee of P2,700,000 plus VAT.

In addition to the franchise fee, there is also a flat fee of P85,000 per month, excluding VAT, replacing the monthly percentage of sales common in other franchising ventures.

All in all, the Total Franchise Investment required to operate AnyTime Fitness can range from P7,150,000 to P15,625,000.

Some of the biggest expenses that fitness club franchisees will have to spend on include Insurance, Payroll, Monthly Lease, and Purchase of Gym Equipment.

Anytime Fitness assures prospective franchisees that they will help the franchisee on minimizing major expenses and in answering questions that they may have. The company claims to have experts that can help on matters related to insurance, payroll, monthly lease, and more.

AnyTime Fitness also offers discounted rates on equipment through their partner equipment vendors. In addition, the company provides site planning support, i.e., helping franchisees deal with landlords, equipment dealers, and other industry vendors.

Franchise Package Inclusions

The following benefits are included in the AnyTime Fitness franchise package:

1. Start-up Services

Licensed franchisees enjoy the following Start-up Services provided by Anytime Fitness:

  • Site Selection and Lease Negotiation
  • Club Layout & Design
  • Construction Guidance and Consultation
  • Marketing and Pre-sales
  • Staffing Consultation and Checklist
  • Comprehensive Training through workshops, advanced managerial sessions, and annual franchisee conferences

2. Ongoing Support

Once the franchise is up and running, Anytime Fitness continues to offer tools and resources as part of the franchise package, including:
  • Online Operations Manual tailored to the specific phases of your business
  • Advanced training for managers and sales personnel
  • Training sessions conducted by corporate representatives
  • Monthly Conference calls and webinars held at various times
  • Online Tools Available on the Franchisee Support Centre
  • National Branding & Marketing Support
  • International Conferences with other Anytime Fitness franchisees

3. Technology

  • Access & security systems, with integrated billing and payment processing
  • Member check-in and data-management tools, with integrated marketing features.
  • Vending Solutions through cashless design allowing members to charge purchases to their member account, helping you create revenue without staff
  • Worldwide membership reciprocity program – Anywhere Access Club
  • Low staffing requirement leading to flexible schedule for franchisee
  • Expertly designed workout areas
  • Safe, easy to use, cutting-edge equipment
  • Franchisee support on all phases of club development and ongoing operations
  • One Week Initial Training
  • Continual Evaluation & Feedback
4. Support on Generating Revenue Streams
Anytime Fitness also helps franchisees set up a variety of alternative sources of income, such as personalized coaching program and vending. They also help connect franchisees with other owners so they can network and learn how to make the most out of their Anytime Fitness franchise.

Additional Contact Information

If you have any additional questions, feel free to contact the Anytime Fitness franchise sales team at +63 929 5804 083 or their website at

See other franchise opportunities in the Philippines: Complete list of Philippine companies available for Franchising

Information and Image Sources: Anytime Fitness Company Website,

James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.