How to Franchise: Andok’s Litson Manok

James Ryan Jonas

Looking to franchise your own Andok’s Litson Manok store?

If you want to start selling Andok’s mouth-watering litson manok or their famous dokito fried chicken, here are relevant information you need to begin your Andok’s franchise journey.

About Andok’s Litson Manok

Andok’s started with one outlet at Baler Street in West Avenue, Quezon City in 1985, and due to popularity, its stores have mushroomed around Metro Manila immediately after. They ventured into the Visayas in 2002, opening their first stores in Mabolo and Mactan, Cebu. They have continued expansion in the region and in Boracay Island in Aklan alone, Andok’s currently has a total of six stores. At present, Andok’s boasts of more than 300 stores all over the Philippines.

Andok’s main product is litson manok (roasted chicken) and dokito frito (fried chicken). They also offer a variety of meal choices, including litson liempo (roasted pork belly), bangus (milk fish), pork barbeque, porkcharap (fried pork chop), lechon kawali (deep fried pork belly), kawali royale, crispy pata (deep fried pork leg), pork sinigang, beef steak rice, beef rice, chicken leg quarter, pork sisig, chopsuey, and all-day breakfast meals, among other.

Andok’s Franchising Fee

Andok’s offers two franchise formats: Take-out and Dine-in.

To franchise the Take-out store, the franchise fee is P300,000 for a franchise term of three (3) years and renewable for another 3 years.

For the Dine-in format, the franchise fee is P500,00 for a franchise term of five (5) years. The franchise may be renewed for another 5 years depending on store performance.

Franchise Package Inclusions

  • Use of Andok’s trademark, name and logo
  • Start-up and pre-opening assistance
  • Store design and construction assistance
  • Franchise operations manual
  • Business management, operations and customer service training
  • Nationwide advertising support
  • Continuous product development and innovation

Frequently Asked Questions (sourced from Andok’s website)

How much is the initial investment for an Andok’s franchise?

franchise-logo-andoksThe franchise fee for an Andok’s dine-in store is P500,000 while for a take-out store, the franchise fee is P300,000. Other investment considerations will be construction, equipment, furnishings and initial working capital, which may vary depending on outlet size and location.

What is the term of the franchise agreement?

The initial term to franchise is five (5) years for dine-in stores and three (3) years for take-out stores, with succeeding two renewals of five (5) years each and three (3) years each, respectively for dine-in stores and take-out outlets.

What is the location requirement for a store?

A take-out store requires a floor area of approximately 40-50 square meters.

For dine-in store, a floor area of about 200-250 square meters that can seat about 150 to 200 customers is required.

Ideal locations are: visible and accessible from major thoroughfares; passenger terminals of public utility vehicles; community centers or malls; near markets; commercial/ business district; and areas with high foot and vehicle traffic.

What training is provided to franchisees?

For a franchisee of an Andok’s dine-in store, the owner and 26 employees shall receive extensive training for at least 15 days, which includes 5 days at Andok’s head office and 10 days at a Company-owned store and an additional 5 days upon soft opening at the franchisee store.

Training conducted for take-out stores shall cover training of the owner and 8 employees for at least 10 days, which includes 4 days at Andok’s head office and 6 days at a company-owned store and an additional 5 days upon soft opening at the franchisee store.

In addition, franchises are given a Franchise Operations Manual which contains the policies and procedures involved in running an Andok’s store. This will be provided to the franchisee after the signing of Franchise Agreement and payment of Franchise Fee.

Where are the supplies and ingredients sourced?

All stocks and ingredients are supplied from the Andok’s production facility pre-portioned, marinated and ready-to-cook.

Take-out franchise stores will be equipped with the standard rotisserie machine with hood and stainless steel chimney, stove, siopao steamer, cooking table, Dokito fryer, chiller boxes, freezers and other equipment.

For dine-in facilities, the franchise must follow a standard store design and lay-out. Leasehold improvement, furniture, fixture and equipment including signage will be provided by Andok’s or its accredited contractors and suppliers.

Application Requirements

If you’re interested to proceed with franchising an Andok’s store, prepare the following documents:

  1. Letter of Intent specifying the exact location, size and other details of the proposed site (indicate if owned or leased)
  2. Location Map of the proposed site
  3. Applicant’s Personal Resume with 2X2 colored Picture and contact numbers
  4. Character References with contact numbers (not related to the applicant)
  5. Bank Certification (with authorization / waiver for credit check)
  6. Certificate of employment (if applicable)

Submit the above requirements to:

Andok’s Corporation

Corazon Tierro-Javier Building No 24 Bulacan Street
Barangay Bungad, West Avenue
Quezon City, Philippines

Telephone Numbers: +63 (2) 372-4033 / +63 (2) 413-8201

Email address:


Interested in other franchising opportunities? View our list: Complete list of Philippine companies available for Franchising

Image and Information Sources: Official Company Website

James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.