Google Adsense launches YouTube video units

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Google Adsense's YouTube video units are now live and offered to Adsense publishers in the US starting today.

Adsense's video units stream relevant video from YouTube partners on an embedded, customizable video player. Publishers can choose the categories of videos they want to play, select content from individual YouTube partners, or have video automatically targeted to the site content. The color scheme and layout of the video player can be customized.

Targeted top banner and text overlay ads (which can be closed anytime) also accompany the video unit.

Below is a screenshot of a sample Adsense-YouTube video unit.

Google Adsense started offering to US publishers today its YouTube video units.

 

I just hope these video ad units will be offered to non-US publishers very soon. 

About the Author

James Ryan Jonas teaches business strategy, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.1 Billion ($56 Million) worth of retirement funds on behalf of thousands of UP employees.

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2 thoughts on “Google Adsense launches YouTube video units”

  1. Fortunately, I have a U.S. address so I’m experimenting with the video units on a couple of sites. The players is way too large, consuming a lot of screen real estate, and the video content isn’t yet targeted to the category I chose…just getting a bunch of stupid stuff totally irrelevant…

    Reply

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