Google Adsense launches YouTube video units

James Ryan Jonas

Google Adsense's YouTube video units are now live and offered to Adsense publishers in the US starting today.

Adsense's video units stream relevant video from YouTube partners on an embedded, customizable video player. Publishers can choose the categories of videos they want to play, select content from individual YouTube partners, or have video automatically targeted to the site content. The color scheme and layout of the video player can be customized.

Targeted top banner and text overlay ads (which can be closed anytime) also accompany the video unit.

Below is a screenshot of a sample Adsense-YouTube video unit.

Google Adsense started offering to US publishers today its YouTube video units.


I just hope these video ad units will be offered to non-US publishers very soon. 

James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.