A few minutes ago, I logged in to my Google Adsense account to check my earnings for the day and was surprised to see that my 1-day income from Referrals alone was $23! I'm not talking about earnings from Contextual Ads or Search, but from those little Adsense ads that direct users to try certain products or services.
In late June this year, Adsense launched Referrals 2.0, aptly versioned such to signify big improvements from the previous Referrals program where users got to try only a few, mostly Google-related products. With Referrals 2.0, publishers can now refer their visitors to products or services that fit the context of their site. They can also choose to show other offers and deals from a wide variety of categories, ranging from Computers & Electronics to Sports to Home & Garden. The good thing about the Adsense Referrals program is that site publishers can explicitly endorse the ads (read: they can tell visitors to click on the ads), unlike in Adsense Contextual ads.
Going back to my Referrals income yesterday, I checked and discovered that the $23 came from only 4 clicks on Referral ads on the site. The Referral product that produced most of the earnings was a Finance-related product, which bodes well with the theme of this site. Certainly, $23 is huge as 1-day earnings from Referrals alone, notwithstanding the fact that I get to earn only $1.00++ per day from Referrals on the average.
(Other pertinent details related to the performance of the ads were blurred in accordance with Adsense's Terms of Service.)
So what's the point? To increase your Adsense earnings, you should start offering Referral products to visitors on your site. Better if you show them targeted or contextual Referral ads because that surely increases the Click-though rate (CTR).
Just look at the Referral values of some of the Referral ads below. One advertised company, ElephantDrive Online Backup and Storage, offers $57.69 for every sale generated on your site. Imagine if you made 100 sales in one month, that's $5,769.00!
So if you want to earn more, start using Adsense Referrals on your site. And since you're here, why not scroll down to the bottom of this page to take a look at our own Referral ads? *wink* *wink*