Is Bidvertiser a good alternative to Google Adsense?



For the past 3 years, our online income came primarily from Google Adsense. But with so many not-so-good things going on with both Google and its Adsense program — PageRank penalties, new rules regarding ad units, and declining Adsense earnings, to name just a few — we thought now might be a good time to try other Adsense alternatives.

There are a lot of Adsense competitors around such as Yahoo! Publisher Network, AdBrite, and Bidvertiser. In our first attempt searching for a good Adsense alternative, we tried out Bidvertiser.

Here’s what we can say so far after using this contextual advertising program for 30 days.

Our 1-month Bidvertiser experiment

Our goal in using Bidvertiser is to complement, not replace, the Google Adsense ads in the site. So we made sure the addition of Bidvertiser ads will not adversely impact our Adsense earnings. Fortunately, during the one month we experimented on Bidvertiser, it did not cause a decrease in our Adsense income.

If you’re wondering whether Bidvertiser ads can be placed together with Adsense ads on the same page, the answer is yes. According to Google, ads from other contextual ad networks can be displayed on the same page as Google ads “if the formatting or color scheme is sufficiently different from the layout of the Google ads.” As long as your readers will not be confused with both Bidvertiser and Adsense ads, you’re fine having both on the same page.

Because we do not want to pepper the site with too many ads, we experimented with only three Bidvertiser ad units: a 250 x 160 ad unit in the right-sidebar of the blog, a 728 x 90 Leaderboard after the first post of discussion threads in the PMT Forum, and a 234 x 60 Half Banner at the end of every thread in the Forum.

What we’ve seen after 30 days is that just like in Adsense, the ad units in the blog generated more income compared to the ads units in the Forum. This again confirms the notion that advertisements in discussion forums don’t generate a lot of clicks probably because members are already “blind” to the ads.

At the end of April, our Bidvertiser income was $33.15. That’s nowhere near our Adsense income but still decent enough considering that the Bidvertiser ads are not located in prime locations in the site.

The good things

Unlike Adsense, Bidvertiser pays via Paypal. That’s a welcome alternative if you don’t want to be paid in cheques.

Minimum payment is only $10 (for checks, it’s $50). This means it takes just a short time before you can be paid. In Adsense, minimum withdrawal amount is $100 that’s why a lot of publishers wait and accumulate earnings for several months before receiving payment.

In Bidvertiser, you can control which ads will appear on your site. You can view a listing of advertisements and can decline an ad if you don’t want it on your site.

There are a variety of ad formats to choose from, but the best part is, you can freely design your own ad. That means you can customize it in terms of size, color, and even text font!

The bad things

Compared to Adsense, Bidvertiser attracts only a few and, in most cases, only minor advertisers. This means the ad inventory may be limited at times which also limits one’s income.

Publishers used to the user-friendliness of the Google Adsense control panel will find Bidvertiser difficult to use. Creating an ad unit involves a lot of steps and can be frustrating because it is not a sequential, step-by-step process.

In Adsense, changes to ad units can be done directly from one’s account. In Bidvertiser, you need to do this in your account then you will have to copy and paste the new codes into your site.

Good or bad?

For now, we can’t say with certainty if Bidvertiser is indeed a good alternative to Adsense. One thing’s for sure, though: it is a good complement to Google Adsense. As we’ve seen in our 30-day experiment, Bidvertiser went well with Adsense and did not cause a drop in earnings. However, the same may not be true for all sites so we suggest you try your own experiments.

The challenge now for us is to increase our Bidvertiser earnings without causing a detrimental impact to our Adsense income. We’ll keep you posted on these developments.

About the Author

PSEi support seen at 6,200 and 6,000 amid weaker Peso

In a not-so-surprising move, the U.S. Federal Reserve (Fed) yesterday raised interest rates by 75 basis points (bps) or 0.75% in a bid to tame rising inflation in the United States. This was the third consecutive 0.75% rate hike by the Fed, which brings the federal funds rate, the central bank’s benchmark interest rate, to ... Read more

Official SWIFT Code of BDO, BPI, Metrobank, Philippine banks

When sending cash remittances or wire transfer to a bank account in the Philippines (such as BDO, BPI, Metrobank, Landbank, DBP, etc.), you’ll surely need the SWIFT Code of the bank. Look no further because you can find all the SWIFT Codes you need in this list! Make sure you’re using the right bank code ... Read more
blank

How to Waive your Credit Card Annual Fee (BDO, BPI, Metrobank, RCBC, Citibank, UnionBank)

Without a doubt, one of the most annoying fees that credit cardholders have to pay is the annual fee. Majority of cardholders are familiar with this fee and majority of us likely pay this grudgingly year after year after year. In the case of my credit card with BPI (Bank of the Philippine Islands), I’m ... Read more
blank

Why Filipinos do not become business owners or entrepreneurs

For a majority of Filipinos, entrepreneurship does not seem to be a typical, expected path. This is not surprising, considering that in school, students are primarily taught to become employees after graduation. Students train for years to become staff workers, reporting to a supervisor, and just waiting to receive their wages or salaries every month. ... Read more
blank

My experience investing in Mutual Funds in the Philippines

I started investing in mutual funds when I was 22 years old. As an Overseas Filipino Worker (OFW) then, I was fortunate to be able to save some money at that young age because of my work abroad. One time while I was on vacation in the Philippines, I saw a large billboard in EDSA ... Read more
blank

Income Tax Tables in the Philippines (2022)

The Philippines’ new tax reform bill, known as TRAIN or Tax Reform for Acceleration and Inclusion, was signed into law on December 19, 2017 and its implementation began on January 1, 2018. What are the new income tax rates under the TRAIN law? How will TRAIN affect income taxes of individuals and corporations? How is the ... Read more
blank

PSE Stocks Performance under each Philippine President (1987-2021)

Did you know that Philippine stocks were able to achieve an astounding growth of 800% in a span of 30 years? From 1987 until 2018, the Philippine Stock Exchange index (PSEi) rose from 1,000 points to a peak of 9,000 points — generating a return of 800% over 30 years. (The PSEi is an index ... Read more
blank

SSL 2022: Salary Increases for Teachers, Nurses, Gov’t Employees

Good news to all government employees! There’s a new round of salary increases beginning January 1, 2022! Millions of employees of the Philippine government — including public school teachers, nurses and staff of government hospitals, and workers in local and national government agencies, etc. — will be getting an automatic salary adjustment this 2022 under ... Read more
blank

PSE Trading Hours in 2022: What time open, when closed?

Before you take the plunge into stock trading and investing, make sure you understand what stocks are and how the Philippine Stock Exchange (PSE) operates. Unlike other investments that are relatively safe, stock trading is risky and loss of money is a possibility. So before you deep dive into the exciting world of stock trading, ... Read more

Price Floor and Price Ceiling of PSE Stocks

Trading bands in the PSE come in two forms: Price Ceiling, or the upper price limit, and Price Floor, or the lower price limit.

17 thoughts on “Is Bidvertiser a good alternative to Google Adsense?”

  1. Affiliate marketing made easy. Pepperjam is a great network to try aswell are Market Leverage and Commision Junction. Linkshare has a good referral program.

    Reply
  2. Hi,

    I just noticed your point about Adsense being allowed to run next to bidvertiser on the same page, making sure users does not get confused between them. As a lot of people still got confused a bout that. I thought I will point to an article which explain all about that with the google statement proofs and try to simplify the matter. http://www.ourblogtemplates.com/2008/03/adsense-vs-bidvertiser-which-is-best.html

    I hope this post help everyone get far of being trapped by adsense fine lines.

    Enjoy,
    diggmee

    Reply
  3. i tried bidvertiser on my blog but until now, i cannot see any relevant ads on it, maybe it is because of my traffic but adhitz is showing ads that are affiliated with them. they are using blogs to promote their clients, and they say you have to wait for bidders. i have approved bidders but they won’t show it on my ads. i got devastated. adsense says i have unsupported language, try to check my site if you read other languages other than english.

    Reply
  4. Hey,
    Thanks for sharing the Google Alternative with us. I hope it will works for my Blog “http://www.hostingtipscoupons.com/”. I was trying to get the Adsens approval from past 4 months, but no positive response. I will just give a try with bidvertiser and let you update the results soon.

    Reply

Leave a Comment