Google Adsense earnings down?

Several website owners are reportedly seeing their Google Adsense income declining in the past months. A discussion over at WebmasterWorld got webmasters talking about the phenomenon and what supposedly is causing it.

We are also seeing that decreasing trend here in the site, albeit not consistently from month to month. Our monthly average income now is just barely half of what we earn last year.

In December, income dropped by 30% from the previous month. We don’t know what triggered this but we’re thinking the shrinking of clickable areas in Adsense ads and the PageRank penalty slapped on the site might be the culprit.

Fortunately, Adsense earnings reverted to its normal level in January 2008 but in February, income is back again in the same level as December 2007. Daily earnings during the first days of March this year are increasing but still nowhere close to the pre-December figures.

Why are Adsense earnings on a decline?

No one knows the actual reason but there are several guesses:

1. Google reducing the clickable regions of the Adsense ad units eventually brought fewer ad clicks and thus lesser ad revenue;

2. The recession in the US economy is causing companies to cut back on advertising, particularly online advertising;

3. The ones advertising now are primarily small-time advertisers who bid and pay less for every ad click; and

4. Google’s smart pricing system (that is, the automatic adjustment of the cost of a keyword-targeted content click based on its effectiveness compared to a search click) is causing lower return on content clicks to help protect the value of search clicks.

Whatever the reason is, the decline in Google Adsense earnings does not bode well with most website owners and bloggers.

Is this the same in your case? Is your Google Adsense income also dropping?

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21 thoughts on “Google Adsense earnings down?”

  1. last february talagang mahina yung earnings ko.. but at the end of the month and up to now, medyo naka bawi na.. hope tuloy tuloy na to..

    anyway, james, if i upgrade to premier account sa paypal, how much ba normally yung charges if i receive payment? free kasi sa personal account, eh sa premier may fee daw. Tsaka, one more thing, do the fees differ in premier account depending on whether it is a paypal to paypal payment or credit card payment?


  2. Yup, lahat nga ng fees na matatanggap mo may bayad na. Kung manggagaling sa US ang bayad, $0.30 + 3.9% of the transaction amount ang fee. Kung sa Pinas manggagaling, $0.30 + 3.4% of the transaction amount.

    Ang maganda diyan, unlimited credit card payments ang pede mong matanggap. So kung marami kang tatanggapin na credit card payments, mas magandang mag-upgrade ka na. Pero kung one-time lang yan tapos tingin mo nde mauulit uli ng maraming beses this year, wag ka muna mag-upgrade.

    Anyway, balik sa topic tayo. Yung iba, sagot kayo: bumababa ba Adsense income niyo these past months?

  3. mas maliit clickable area, mas konting accidental clicks. but it will be all for the best in the end.. here’s a good read:

  4. my adsense income is fluctuating. Bumaba by 30% last November, bumalik sa average last December and January, tumaas last month, and this month, the past few days, bumaba yung cost per click nya by as much as 50%, and today, mukhang bumabalik na ulit sa normal.

    Google Adsense has a new post about this revenue fluctuation. Diagnosing and treating revenue fluctuations, but yung part 1 pa lang yung nakapost, which covers entirely the diagnosing part.

  5. sa akin nmn kabaligtaran, mataas ako last month (all time high ko), mas tumataas ung CTR ko ngaun i dunno why?

    ganun yata talaga kapag entertainment blog eh, pero ung iba kong ‘normal’ blogs walang changes.

  6. Sakin it increased.. di nmn kasi masyadong mataas traffic ng blog ko… right now I am averaging $1 per day.. not bad for a not well trafficked blog like mine. I am just hoping it will increase. I am doing my best ;D

  7. ako ever since mababa na tlga earnings ko.. pero this past few weeks tska lang medyo bumabawi simula nung gumamit ako ng adsense optimized theme.

  8. yes, back in september napansin ko na my site has been dropping pennies from adsense, so i switched to and luckily my site has enough US visitors so I got accepted. $1 / 1000 ad impression ang labanan although back in google, i used to be from $2.5 / 1000 ad impression to a very depressing rate now of less than $0.5 / 1000 ad impression. And they pay by paypal, bi monthly.

  9. over the past three months I’ve noticed a 400-percent decline in my monthly revenue from Google AdSense – I’m in Canada paid in Canadian Currency but even with the 80’s like drastic exchange rate it’s disturbing. I’ve googled tech sites and the finger pointing goes to advertisers pulling back on what they would normally pay-per-click since the stock market crash and also Google themselves reducing their rewards to publishers who have websites that aren’t up to their standards (whatever that bi-polar message sends).

    Before I started my search I spent countless hours banging my head against the desk here thinking I messed up and require “new codes” to leafing through the endless AdSense admin area looking for tips, news and tweaks and following them like I was a sheep. Still, I login in to my daily earnings near the same time everyday and look at the figure with disgust. I’m offering my site and bandwidth to help expose these businesses and services (many I have never heard of before) to a potential worldwide audience in exchange for pennies; I’m debating pulling all the google ads from my sites rather than feel like slave labour.

    I was earning $4 to $6 a day, not a big player but to see that drop to about a $1.50 almost overnight was rather depressing. Nothing lasts forever, and we’re even seeing Google AdSense taking a nose-dive.

  10. I’ve experienced the same problem over the past 2 weeks.. declining Adsense earnings.. I don’t really have large earning from Google Adsense ever since, because mababa traffic ko, i really felt the effects of the economic recession as regards to adsense earning. I suppose its due to the same reason mentioned above. Let’s all hope the recession will be resolved soon.

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