Goldilocks’ website uses Blackhat SEO?


Jericho from the PMT Forum noticed last week that when he Googled the bakeshop “Red Ribbon,” what appeared at the top of the search results was, surprisingly, the website of Red Ribbon’s competitor, Goldilocks.

I did the same search but to narrow down the results, I used the keywords “Red Ribbon Bakeshop” and, indeed, the website of Goldilocks Bakeshop appears as the #3 result.

The Goldilocks website appears on top of the search results for its competitor, Red Ribbon.

This surely is a rewarding online tactic for the Goldilocks website. Any visitor searching for Red Ribbon in Google might, upon finding Goldilocks’ site on top of the results, decide to buy from Goldilocks instead of Red Ribbon. It’s like wanting to eat a McDonald’s burger but discovering that a Jollibee store is just a few steps away while the closest McDonald’s outlet is a kilometer away.

Now, you ask, how come the Goldilocks website was on top of the search results for “Red Ribbon” and “Red Ribbon Bakeshop?”

Blame it on Search Engine Optimization or SEO.

Simply speaking, Search Engine Optimization (SEO) is the process of improving and tweaking a website in order to appear at the top of the search results for a particular keyword.

Websites attempt to be on top of the results because it has been proven that online searchers click the top results more than the results at the bottom or on other pages of the results. The more people find your site at the top of the search results, the more are the chances of them visiting your site.

In the case of the Goldilocks website, it appears the webmaster or SEO guy successfully used SEO to place the Goldilocks website on top of the search results for the competitor keyword “Red Ribbon.”

However, these results are now valid only in the Google US site. Searching for “Red Ribbon” and “Red Ribbon Bakeshop” in the Google Philippines website does not anymore produce the results.

Was it because Goldilocks used Blackhat SEO — an SEO technique that primarily uses deception and which is disapproved by search engines — and Google has discovered this and has now removed the listing from the Google Philippines database?

Post your own thoughts in the discussion Who did the SEO for Goldilocks?


8 thoughts on “Goldilocks’ website uses Blackhat SEO?”

  1. yeah… and what’s with that “black hat” anyway?? to my extent, all i know is blackhat is an organization of “bad” hackers… is it correct? so, what’s with that and how come they do that? what comes into my mind is something like “illegal”

  2. I would not rule out black hat SEO right away since this article just showed Search Engine Ranking and Position Results on Red Ribbon’s primary and long-tail keywords and not a technical dissection of the methodology the Goldilocks websites did. It is not unusual to find your top competitors on organic search results specially when you have 18+++ competitors only directly or indirectly campaigning for that those keywords.

    It is even unfair to call it “black hat seo” on Goldilocks end, as they themselves may have not known what technically they did to have been placed on that SERP.

    What would have been a good approach was to educate first the readers what he/she categorically meant by “black hat seo” and technically dissected the site and presented what he/she found out – similarly how the german BMW site was presented years before.

    A good SERP,even at the VERY long tail level, is not directly proportional to black hat practices on the competitors side. Goldilocks is not even no.1 if you have observed.

    On having different results from the US and Philippines Google search.. errr? they belong to different DATACENTERS and google sets different criteria for each.SEO 101

    Geeeeezzzz.Who wrote this anyway? hahahaha.

    Hunger makes the world go round.

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