I'm looking at my wife's closet full of clothes, and I'm thinking "every minute clothes are hanging here not getting worn, getting less stylish by the second, is a waste."
I also see people who obviously love the act of shopping (finding deals, trying on new things, matching pieces, etc.) more than they actually need to fill their wardrobe. I can't help but think "what if you could give people the experience of shopping, while keeping their wardrobe a reasonable size, and not bankrupting them?"