Cebu Pacific starts offering all-inclusive, low fares
Will more Juan fly now that Cebu Pacific has permanently reduced its domestic fares?
Starting today, June 12, Philippine carrier Cebu Pacific (www.cebupacificair.com) is reducing its domestic fares permanently by as much as 32%. The new all-inclusive fares already include fuel and insurance surcharge, aviation security fee and 12% VAT.
The ‘all-in’ pricing format is introduced with a seat sale across Cebu Pacific’s domestic network. The promotional offer runs from June 12 to 17 and is valid for travel on July 1 to October 15, 2008. More than half a million seats have been allocated for this promotion.
All-in fares during this promotion are:
- Manila-Legaspi : P699 one-way
- Manila-Cebu : P999 one-way
- Manila-Davao : P1,499 one-way
After the seat sale, prices increase to their normal rates but are supposedly still cheaper:
- Manila-Legaspi : P999 one-way
- Manila-Cebu : P1,499 one-way
- Manila-Davao : P2,499 one-way
It’s surprising that despite rising fuel costs, Cebu Pacific was still able to lower its domestic fares. However, this comes at a price: a few amenities and conveniences were previously offered to passengers are now gone.
In the past, passengers were given snacks even in short routes but now, these are being sold at very high mark-ups. Also, Cebu Pacific flights are now delayed most of the time and even their TV ad about on-time flights have been taken off the air because they could not live up to the promise anymore.
Still, Cebu Pacific is a welcome competitor in the airline industry previously dominated by the monopolistic Philippine Airlines. With Cebu Pacific, airfares even that of Philippine Airlines’ have now been reduced. Just hoping that this is not at the expense of passenger safety and security.
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