Goldilocks’ website uses Blackhat SEO?

Jericho from the PMT Forum noticed last week that when he Googled the bakeshop “Red Ribbon,” what appeared at the top of the search results was, surprisingly, the website of Red Ribbon’s competitor, Goldilocks.

I did the same search but to narrow down the results, I used the keywords “Red Ribbon Bakeshop” and, indeed, the website of Goldilocks Bakeshop appears as the #3 result.

This surely is a rewarding online tactic for the Goldilocks website. Any visitor searching for Red Ribbon in Google might, upon finding Goldilocks’ site on top of the results, decide to buy from Goldilocks instead of Red Ribbon. It’s like wanting to eat a McDonald’s burger but discovering that a Jollibee store is just a few steps away while the closest McDonald’s outlet is a kilometer away.

Now, you ask, how come the Goldilocks website was on top of the search results for “Red Ribbon” and “Red Ribbon Bakeshop?”

Blame it on Search Engine Optimization or SEO.

Read more