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Coming soon: Microsoft-Yahoo vs. Google?

February 1, 2008

If you’re Microsoft Corporation, what do you do to challenge Google’s dominance in the online advertising industry?

Microsoft offers $44.6 billion to buy Yahoo!

You acquire another search engine, albeit struggling, company such as Yahoo!.

That seems to be Microsoft’s plan when it submitted an unsolicited takeover bid of $44.6 billion.

The offer of $31 per share is a 62% premium to Yahoo! stock’s closing price on Thursday. Yahoo climbed $10.40 a share, or 54%, to $29.58 in premarket trading after the announcement.

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