Identity theft company’s TV ad backfires
May 24, 2008
In the TV ads promoting his company’s service, the CEO of an identity fraud prevention agency in the US brandished his Social Security Number and dared everyone to try to steal his identity. Now, he himself has become a victim of identity theft.
(Sample TV ad of identity theft protection company LifeLock showing CEO Todd Davis making the dare can be seen below.)
The TV stunt resulted to more than 87 instances of people trying to steal his identity and Davis’ Social Security Number was used at least 20 times by other people applying for a driver’s license.
One guy in Texas eventually succeeded. He was able to get $500 from an online loan company after using the Social Security Number advertised on TV.
More phishing emails from fake PayPal and eBay
April 30, 2008
Here are some more examples of phishing emails, this time supposedly sent by PayPal and eBay.
It is our hope that our series on Phishing Emails will help you easily identify a fake email from the real one. So next time you see a phishing email, just hit the “Spam” or “Report Phishing Message” on your inbox.






