Google tests new scrolling Adsense ads

Just saw the following in my Adsense ad units a few minutes ago: the Google Adsense ad scroller!

The scroller is nothing more than tiny “Up”, “Down”, “Left” and “Right” arrows at the bottom of the ad units. Basically, the arrows let you “scroll” the ad unit to show new advertisements. There are several variations of the arrows, both for horizontal and vertical ad units. Cool, huh?

Here are screenshots of three Adsense scrolling ad units I’ve seen. YouTube video of the Ad Scroller at work after the jump.

The question now: when visitors scroll the ad units, is that considered a page impression? And if they are, do publishers earn from those page impressions as well? Read more