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How to get link love from scrapers

April 8, 2008

Scraper sites are always a problem for blog publishers, but don’t worry because there is a way to fight back.

Scrapers are sites that steal content from a blog by syndicating its RSS feeds then republishing those stolen content in another blog usually peppered with ads. By stealing content, they get to earn from their own ad clicks but the worse thing is, they even compete with the original blog in terms of “duplicate content.”

When there are several versions of a blog article in several sites, search engines like Google still find it difficult to determine the original author of the duplicate content. How important is it to be recognized as such? Well, for one, Google ranks higher a site it thinks is the original author of an article. How would you feel if you wrote a unique post then was copied by another site and yet that scraper site was #1 on the search result and yours was nowhere near the first page?

Fortunately, you can fight back. Here’s how.

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