Scrolling Adsense ads now officially rolled out
April 4, 2008
After almost four months of beta testing, the Adsense Ad Scroller is now officially a part of Google Adsense ads.
We were one of the first to spot scrolling Adsense ads back in December 2007. Today, the Google Adsense blog officially talked about the details of this feature.
After months of testing, we’ve just updated our text ad format to include ‘next’ and ‘previous’ arrow buttons for cost-per-click (CPC) ads. When a user clicks on the ‘next’ button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.
Clicking the ‘next’ or ‘previous’ buttons won’t generate earnings for the publisher but the arrows will supposedly help deliver targeted advertisements to users, thus increasing the cost per click.
You probably are now seeing the Ad Scroller in most Adsense ads. Here are a few more variations of scrolling ads we’ve seen in the past.
Google tests new scrolling Adsense ads
December 12, 2007
Just saw the following in my Adsense ad units a few minutes ago: the Google Adsense ad scroller!
The scroller is nothing more than tiny “Up”, “Down”, “Left” and “Right” arrows at the bottom of the ad units. Basically, the arrows let you “scroll” the ad unit to show new advertisements. There are several variations of the arrows, both for horizontal and vertical ad units. Cool, huh?
Here are screenshots of three Adsense scrolling ad units I’ve seen. YouTube video of the Ad Scroller at work after the jump.
The question now: when visitors scroll the ad units, is that considered a page impression? And if they are, do publishers earn from those page impressions as well? Read more
