Scrolling Adsense ads now officially rolled out
April 4, 2008
After almost four months of beta testing, the Adsense Ad Scroller is now officially a part of Google Adsense ads.
After months of testing, we’ve just updated our text ad format to include ‘next’ and ‘previous’ arrow buttons for cost-per-click (CPC) ads. When a user clicks on the ‘next’ button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.
Clicking the ‘next’ or ‘previous’ buttons won’t generate earnings for the publisher but the arrows will supposedly help deliver targeted advertisements to users, thus increasing the cost per click.
You probably are now seeing the Ad Scroller in most Adsense ads. Here are a few more variations of scrolling ads we’ve seen in the past.