Optimization Tip 1: Test and track your ads using channels
August 29, 2006
Adsense ads that generate the most clicks give you the highest earnings. In other words, what gives you the most earnings are ads that "click" (pun intended). But how do you know which ads "click?"
You experiment with your ads while tracking each performance using "Channels" in Google Adsense.
It pays to label each ad with a channel name. That way you'll see which ads perform better compared to others. Does the BlueBannerTopRight ad generate more clicks compared to the RedSkyscraperLeft? Or should you use BlueBannerTopMiddle?
Even if you make simple changes, say a new background color for the same ad, associate the "new" ad with a new channel name. That helps you see whether the White Leaderboard ad gives you more earnings compared to the Yellow Leaderboard ad.
You can also use channels to compare performance of ads of varying types (banner or leaderboard?), in various locations (top or bottom of the site?), and in different site pages (Contact Us or About Us page?).
In short, the idea is to utilize channels to find out which location, type, and color of the ad generate the most clicks so you'd know which high-paying ads to use.
[tags]Google Adsense, google, adsense, adsense optimization, optimization tips, increase adsense income, adsense earnings, adsense channels, adsense tips, adsense guide[/tags]






September 21st, 2006 at %I:%M %p
[...] Optimization Tip 1: Test and track your ads using channels [...]
September 21st, 2006 at %I:%M %p
[...] Optimization Tip 1: Test and track your ads using channels [...]
September 26th, 2006 at %I:%M %p
[...] Optimization Tip 1: Test and track your ads using channels [...]
October 21st, 2006 at %I:%M %p
[...] Of course, you start tracking the performance of your ad units using Channels in your Adsense account. You use channels to compare performance of ads of varying types (should I use banner or leaderboard ad?), in various locations (should I place the ad at the top or bottom of the site?), and in different site pages (should I change the format of ads to be used in the Contact Us and About Us page?). [...]
October 22nd, 2006 at %I:%M %p
[...] Adsense Tip 1: Test and track your ads using channels [...]
May 22nd, 2009 at %I:%M %p
I really want to have earnings by adsense.