(Video) Gandalf and Frodo promote Yahoo! Mail

As the market for web-based email gets tougher and tougher, big players Google’s Gmail, MSN’s Hotmail and Yahoo! Mail are on a continuous battle to offer something extraordinary in order to retain customers and get new ones.

Yahoo!, for its part, has exclusively inked a deal with — brace yourselves — the wizard Gandalf and the hobbit Frodo of J. R. R. Tolkien’s The Lord of the Rings to promote the web-based email service.

Here’s a very funny video of Gandalf using Yahoo! Mail and Messenger to send Frodo on a mission to save Middle Earth.

In the video, Gandalf logs on to Y! Messenger and checks on Frodo if he is online. Frodo replies using Gen Y speak: “Yo, what up G?”

Gandalf then instructs Frodo to cast the ring into the fires of Mt. Doom or “we’re all gonna die.”

“When?” Frodo asks.

Gandalf: “End of day would be greeeat…”

Frodo: “Are you *&^%$# CRAZY?”

Crazy, it indeed is. Watch the video and see whether Gandalf and Frodo can save Middle Earth by using Yahoo! Mail and Messenger.

Video: Gandalf and Frodo use Yahoo! Mail to save Middle Earth