Interview with Monching Romano, founder of Divisoria.com
February 16, 2007
You probably have been to Divisoria in Manila but have you been to Divisoria.com?
For the uninitiated, the latter is an online shopping site that offers Philippine products to anyone wherever he may be in the world. Look at it as the Filipino version of online giant Amazon.com.
Monching Romano, Divisoria.com’s founder, was gracious enough to accommodate PinoyMoneyTalk for an interview.
The excerpts of the interview can be found below but for the complete text, please visit the PMT Forum. Special thanks to bizsum, our December 2006 Member of the Month, for initiating the interview.Monching, to start with, would you mind giving our readers some background on what your site is all about?
As a positioning statement – Divisoria.com will be the Amazon.com for the overseas Pinoy – where they can shop for all the Philippine products that they may need – in the easiest and fastest way possible.
Can you tell us about how Divisoria.com first got started on the Internet? What made you guys decide to start Divisoria.com?
Revenge is the mother of Divisoria.com. I previously launched a similar concept together with some college buddies. I got f*cked. So the best way to get back is to fight them in the marketplace.
Who made your web site and shopping cart? Was it internally developed or did you use 3rd-party software? How much automation have you done?
Since I don’t know a single HTML or programming code, everything about the website is outsourced. The shopping cart is a third party service.
How long did it take before you made your first sale?
Within an hour – because i had advertising support when I went live.
Without exactly revealing to us, can you give us a creative answer on how much your sales are? What are your best-selling products? Are your customers mostly Pinoy overseas in the U.S, Middle East and Europe?
It pays for the bills and the green fees.
The biggest market is still the U.S. Europe is catching on with all the new nurses migrating there.
How do you bring in traffic? From natural search, PPC (please specify), directories, online ads, blogs, etc? Where is the traffic predominantly coming from?
I’ve tried most traffic-generating tactics – banner adds, tie-ups, PPC, search engines, email marketing. Which one is the best? Depends on your marketing objectives – customer generation? customer retention? referrals?
Where do you get your suppliers?
Mostly from friends and business contacts – medyo personal, for better service and price.
How many products do you currently carry?
I’ve stopped counting.
How do you ship them? From the Philippines or do you have someone ship from the U.S.?
It’s a combination of shipping them here and from the U.S.
How many people do you have?
We’re very lean – 4
Read the full text here: Interview with Divisoria.com founder Monching Romano
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