How to Franchise: Serenitea Milk Tea
Without a doubt, Serenitea is one of the pioneers in the milk tea industry in the Philippines. The product concept may have originated from Taiwan, but it has successfully found its niche in the highly competitive food and beverage market in the country.
If you’re interested to take part in the Serenitea franchise business, read below to find out more information about the franchising steps, franchise fee and investment, and contact details.
The Philippine milk tea industry is still relatively young, primarily because milk tea is originally not a staple drink among Filipinos. The milk tea product is actually from the famous drink in Taiwan.
The owners and founders of Serenitea, couple Juliet Herrera and Peter Chen, had to spend almost a year in conceptualizing, researching, and planning to produce a milk tea product that fits and satisfies the Filipinos’ discerning taste. They borrowed P800,000 from their parents which they used as capital to start the business.
The owners took inspiration from the traditional method of steeping tea. They believed that this process conveys more passion and flavor to every cup of tea being served. To further customize the drink, adjustable sugar levels were added as an option to customers, as well as the introduction of “sinkers”, such as tapioca pearls, boba, grass jelly, red bean, pudding, and nata de coco.
On December 19, 2008, Serenitea opened its first outlet in Little Baguio, San Juan, Metro Manila. Ten years later, by 2018, Serenitea now has at least 50 stores all around the Philippines.
Serenitea Franchise Fee
The company is open to franchising but, currently, the amount of franchise fee required to operate a Serenitea outlet will only be divulged to applicants who will pass the company’s stringent selection criteria. Please contact the company below for more information.
Office Address: Unit 8A-1 and 8A-2 No. 100 M. Concepcion Avenue, Brgy. Buting, Pasig City
Mobile Number: 0947-457-0230
* Check out other food stalls and food cart franchises in PinoyMoneyTalk’s Complete list of Philippine companies available for Franchising
Information and Image Sources: BPI Family Ka-Negosyo, Official Serenitea website